[Hiring] Lifecycle & CRM Marketing Coordinator @Medlife

Role Description

The Lifecycle & CRM Marketing Coordinator will build and own MEDLIFE's lifecycle marketing engine: the system that deepens every participant's journey with MEDLIFE over time, turning first-time travelers into repeat travelers, chapter leaders, and lifelong alumni advocates, mentors, and donors.

This is a data-driven growth role, not a general brand or social media role. You will own the customer journey after the first point of conversion:

• Map the full participant lifecycle.
• Build segmented nurture and reactivation journeys in HubSpot and related systems.
• Partner closely with RevOps, Sales, Customer Success, Product, and our Storytelling team to grow engagement, repeat participation, and lifetime value (LTV).

This is an individual contributor position with end-to-end ownership of lifecycle outcomes. As the function grows, the role has a clear path to a Lead position with a team of its own.

Reports To

Head of Marketing.

Works With

• Sales
• Marketing
• Data Solutions
• RevOps
• Other areas as needed
• External partners such as CRM platform vendors (e.g., HubSpot) and marketing, creative, or analytics agencies

What You'll Do

• Own the lifecycle strategy: map the full MEDLIFE customer journey from first contact through participation, chapter involvement, travel, leadership, graduation, alumni status, and advocacy.
• Build nurture and retention journeys: create segmented, automated and human-assisted journeys in HubSpot based on behavior, lifecycle stage, program history, and inactivity.
• Drive repeat participation: increase repurchase through campaigns built around seasonality, graduation cycles, and prior program history.
• Own LTV growth in partnership with RevOps/Data, identifying which journeys and behaviors create the greatest downstream value.
• Build reactivation systems for dormant leads, inactive members, former travelers, and alumni, defining windows, offers, and success criteria.
• Connect high school and college: build a deliberate high school → college continuity strategy that links participants to MEDLIFE chapters.
• Bring proof into campaigns: integrate current, credible stories and results in partnership with the Storytelling team, chapter teams, alumni, and field teams.
• Run multichannel campaigns (email, SMS/WhatsApp, myMEDLIFE, HubSpot workflows, social retargeting) focused on relevant next actions, not message volume.
• Partner with Sales and Customer Success on warm re-engagement, repeat-business opportunities, and clear handoffs between automated nurture and human outreach.
• Test and learn: track cohort behavior, conversion, repurchase timing, reactivation, LTV, and revenue influenced, and continuously improve messaging and segmentation.

Qualifications

• Minimum 5 years of direct experience in lifecycle marketing, retention, CRM, customer marketing, or LTV growth; 7–10+ years preferred.
• Demonstrated experience marketing to U.S. and/or Canadian consumers is required.
• Bachelor's degree in Marketing, Business Administration, Communications, Data/Analytics, or a related field.
• Advanced / professional working proficiency in English.
• Hands-on HubSpot experience (strongly preferred), plus working knowledge of at least one other lifecycle/CRM platform: Braze, Klaviyo, Iterable, Salesforce Marketing Cloud, Marketo, or Customer.io.
• Proven ownership of retention, repurchase, reactivation, lifecycle automation, or LTV outcomes, not just brand or acquisition campaigns.
• Hands-on experience building segmented, multi-stage lifecycle/CRM journeys in HubSpot or an equivalent platform.
• Strong segmentation, experimentation, cohort analysis, and funnel-measurement skills.
• Proven ability to turn RevOps/Data outputs into targeted, automated campaigns.
• Excellent copy judgment: able to write persuasive, natural customer-facing copy for North American audiences.
• Comfortable in a fast-moving, entrepreneurial environment, building the system while operating it.

Nice to Have

• Experience in education, travel, membership/community, youth/student organizations, experiential learning, nonprofits, or other high-consideration consumer journeys.
• Experience with products where the next purchase may occur months or years later.
• Experience building cross-stage journeys (e.g., student → alumni, customer → advocate, member → leader).
• Experience designing referral/advocacy programs.
• Experience with WhatsApp/SMS and multichannel CRM.
• Experience working across North America and LATAM teams.

Competencies

• Achievement orientation: sets and pursues ambitious, measurable growth targets.
• Analytical thinking: breaks down cohort and funnel data to find root causes and opportunities.
• Initiative: builds systems proactively rather than waiting for complete data or direction.
• Cross-functional influence: aligns Sales, Customer Success, RevOps, and Product around shared lifecycle journeys without formal authority.
• Strategic thinking: connects individual campaigns to long-term LTV and organizational goals.
• Resilience: sustains momentum and quality through ambiguity, incomplete data, and iterative testing.