[Hiring] Lifecycle and Retention Marketing Lead @Somewhere

Role Description

A US-based skincare services brand is looking for a part-time lifecycle and retention marketing lead to own and grow its email and SMS revenue in Klaviyo.

• The brand grows through returning guests: repeat appointments, recurring memberships, and repeat product purchases.
• You will own the full customer journey in Klaviyo, from welcome and post-treatment flows to membership conversion, abandoned booking and checkout, churn prevention, and weekly campaigns.
• You take a brief and run with it: assemble assets in Figma, tighten the copy, build in Klaviyo, QA, and deploy, with every send matching the brand’s premium look and hitting benchmark engagement and attributed revenue.

Qualifications

• 3+ years of dedicated experience running email and SMS retention programs in Klaviyo for consumer, e-commerce, retail, or appointment-based service brands.
• A portfolio, case studies, or campaign examples showing Klaviyo email design, flow logic, and concrete revenue or engagement results.
• Proven ability to own a brief end to end: build in Figma, edit copy, set up the email or SMS in Klaviyo, QA, and deploy.
• Advanced Klaviyo skills, including custom profile properties, custom event triggers, dynamic data blocks, conditional splits, and deliverability monitoring.
• Working proficiency in Figma for email layout and asset assembly.
• Strong copywriting for short, action-driven email and SMS, paired with clean, mobile-first email design.
• Fluent written English.

Requirements

• Experience with appointment-based, membership, or multi-location businesses.
• Experience in beauty, skincare, wellness, or direct-to-consumer retail.
• Working knowledge of SMS opt-in rules and frequency best practices.
• Experience segmenting audiences by location, visit history, and purchase behavior.

Responsibilities

• Build, maintain, and A/B test automated flows, including welcome series, post-treatment homecare guides, membership upsell, abandoned booking and checkout, and win-back.
• Run campaign briefs from start to finish: asset assembly in Figma, copy editing, build, QA, and deployment.
• Plan and schedule weekly promotional, educational, and seasonal email campaigns and targeted SMS sends.
• Segment subscribers by location, visit recency, treatment history, membership status, and purchase behavior.
• Keep lists clean to protect deliverability.
• Run SMS through Klaviyo SMS or an integrated SMS tool, following opt-in requirements and frequency caps.
• Test subject lines, send times, layouts, and SMS copy on a regular schedule.
• Report on list health, deliverability, attributed revenue, and membership conversions.

Working arrangement

• Part-time, fully remote independent contractor engagement (W-8BEN) at 20 hours per week, open to candidates based in South Africa.
• Hours are flexible, with daily overlap with US business hours.
• The role works directly with the brand’s creative team.
• A portfolio, case studies, or campaign examples are required to apply.

Who thrives in this role

• Delivers a finished, deployed send from a brief without needing hand-holding.
• Checks links, segments, and send times twice before anything goes out.
• Thinks in numbers and enjoys finding what moves revenue.
• Communicates clearly and reliably with a remote team.
• Cares about design as much as data.