[Hiring] Lead, Virtual Events & Launch Programs @UpGuard Inc.

Role Description

We're hiring a Lead, Virtual Events & Launch Programs to build and run UpGuard's global digital event and launch programs: Summit, our quarterly product launch broadcast, plus a year-round series and on-demand content engine that keeps security and risk leaders engaged between launches.

• Set the strategy for how we use virtual events to reach security and risk leaders.
• Run the program that delivers it: webinars, virtual roundtables, and digital event series for audiences in North America, EMEA, and APAC.
• Ensure every event reaches the right people, gives attendees something worth their time, and creates pipeline for our revenue teams.
• Work closely with product marketing, demand generation, partner marketing, regional marketing leads, and our executive team.
• Be the go-to expert on virtual events across the business.
• Some events will run outside Australian business hours, with a sustainable schedule.

Qualifications

• 7+ years in B2B event or content marketing.
• Ownership of a global virtual event program and a recurring flagship virtual launch event at scale.
• A track record of virtual events that drove measurable registration, attendance, and pipeline.
• Experience setting event strategy and making investment decisions based on results.
• Hands-on live production experience.
• Administrator-level experience running an enterprise virtual event platform (e.g. ON24, Goldcast, or BrightTALK).
• Experience managing event budgets, external vendors, and production agencies.
• Excellent project management across many concurrent events and stakeholders in multiple regions.
• Confidence working with executives, customers, and external speakers.
• Flexibility to run some live events in North American and European time zones.
• Experience in video editing and content repurposing.

Requirements

• Act as executive producer for Summit, shaping the launch narrative with Product and Product Marketing.
• Own each event end to end: topic and format, agenda, speaker sourcing and preparation, run sheets, platform setup, rehearsals, live production, and on-demand publishing.
• Work with product marketing and leadership to shape content around product launches, customer stories, and relevant topics.
• Build and run UpGuard's speaker program: recruit, brief, coach, and rehearse executives, customers, analysts, and industry experts.
• Brief demand gen, content, and design on each event's audience, positioning, and assets.
• Own the virtual event platform end to end, including administration, integration with CRM, data quality, and attribution setup.
• Own the KPIs for Summit and our virtual program: registration-to-attendance rate, engagement metrics, and satisfaction reporting.
• Own UpGuard's on-demand event library, repurposing sessions into clips, series, and follow-up assets.
• Own the virtual events tech stack, vendor relationships, and program budget.
• Guide and coordinate contractors, agencies, and colleagues for event delivery.

Benefits

• Monthly Lifestyle subsidy for financial, physical, and mental well-being.
• WFH set-up allowance to ensure a suitable work environment.
• $1500 USD annual Learning & Development allowance for career development opportunities.
• Annual leave: PTO plus two additional UpGuardian leave days.
• 18 weeks paid Parental Leave, irrespective of parenting role.
• Personal Leave Allowance, including sick & carer’s leave.
• Fully remote working environment.
• Top-spec hardware provided for all team members.
• Generative AI subsidy for access to generative AI tools.