[Hiring] Lead Brand & Creative Strategist @Headway

Role Description

Headway is looking for a Lead Brand & Creative Strategist to join our Brand Marketing, Product Marketing & Communications team. This role will help make Headway a household name and define the future of mental healthcare in culture.

This is a rare, early opportunity to build Headway's first true brand strategy from the ground up, defining the unique role we play in the market and translating that strategy into impactful work.

You will:

• Own brand strategy.
• Define and evolve Headway's brand positioning, narrative, voice, and visual identity.
• Lead creative strategy for major campaigns, brand moments, and launches.
• Partner with Customer Insights to identify knowledge gaps and market needs.
• Run listening sessions to understand perceptions of mental healthcare.
• Monitor competitive positioning to ensure distinct differentiation.
• Lead feedback sessions with creative and product teams.
• Develop brand guidelines and creative frameworks for consistency.
• Educate teams on brand usage and serve as a strategic advisor.
• Partner with Customer Insights to measure brand health and creative effectiveness.

Qualifications

• 10+ years in brand strategy, brand management, or brand marketing.
• Experience in complex, regulated industries.
• Exceptional cross-functional collaboration skills.
• Strong customer-first instincts and ability to influence without authority.
• Comfortable in fast-moving environments with complexity and uncertainty.
• Ability to inspire excellent work at all levels.

Requirements

• Track record of building brands that earn lasting reputation and trust.
• Experience navigating high-stakes environments.

Benefits

• Commitment to diversity and inclusion.
• Reasonable accommodations for persons with disabilities.