[Hiring] Influencer Marketing Manager @Fresh Prints

Role Description

We're looking for an Influencer Marketing Manager who can lead the effort to develop a robust influencer marketing strategy.

• Building and managing a roster of influencers who are genuinely embedded in the sorority, fraternity, and collegiate social media space.
• Developing and executing influencer campaigns that align with Fresh Prints' biggest brand moments - recruitment season, homecoming, formals, philanthropy events.
• Briefing creators clearly enough that the content lands on-brand without micromanaging them into inauthenticity.
• Measuring what's actually working - not just reach, but real impact on brand awareness and orders.
• Building influencer relationships that compound over time, not one-and-done activations.

What You'll Own

• Influencer Strategy & Discovery:
  • Build and maintain a tiered influencer roster across TikTok and Instagram - from nano creators (5k–25k) deeply embedded in Greek life at specific schools to larger collegiate lifestyle creators.
  • Develop a discovery process for identifying high-fit creators before they're obvious - using platform-native search, community knowledge, and referrals from existing partners.
  • Evaluate creators on content quality, engagement quality, cultural fit, and relevance.
  • Own the influencer pipeline - always prospecting, always building relationships, always developing the next tier of partners.
• Campaign Planning & Execution:
  • Build influencer campaign plans around Fresh Prints' key marketing moments: fall recruitment, spring rush, homecoming, philanthropy, formals, and product launches.
  • Develop clear, compelling creative briefs that give creators enough direction to stay on-brand without killing their authentic voice.
  • Manage all logistics: outreach, contracting, product seeding, content review, approval, and posting coordination.
• Creator Relationships:
  • Build genuine, long-term relationships with the creators on the Fresh Prints roster.
  • Negotiate rates, deliverables, and usage rights fairly and clearly, protecting Fresh Prints' budget without burning relationships.
• Performance & Analytics:
  • Track campaign performance across all influencer partnerships.
  • Build a reporting cadence that keeps the Brand team informed on what's working and what isn't.
  • Run post-mortems after major campaigns and apply the learnings to the next one.
  • Develop and refine the metrics framework for evaluating influencer ROI over time.

Qualifications

• You are genuinely fluent in the social media ecosystem — you know what content performs, you follow the creators who matter, and you can identify a high-fit Fresh Prints creator faster than most people can write a DM.
• You build relationships that feel real. Creators want to work with you because you treat them like collaborators, brief them clearly, and follow through on everything you promise.
• You have strong creative judgment - you can tell the difference between content that will move Fresh Prints' brand forward and content that just fills a deliverable.
• You are analytical enough to know what's actually working, not just what looks impressive in a deck.
• You are organized enough to manage a roster of 30+ creators across multiple simultaneous campaigns without anything slipping.
• You're scrappy. You know how to get outsized results from a lean influencer budget because you've had to.

Requirements

• 2 - 4 years of experience in influencer marketing, creator partnerships, or a closely related field.
• Deep familiarity with TikTok and Instagram as both a marketer and a consumer - you use these platforms, you follow creators, you understand the culture.
• Experience managing influencer campaigns end-to-end: discovery, outreach, contracting, briefing, content review, and performance reporting.
• Experience negotiating with creators on rates, deliverables, and usage rights.
• Comfort with influencer management and analytics tools.
• Proven ability to manage a roster of multiple creators across simultaneous campaigns.
• Experience with or strong understanding of the Greek life / collegiate audience is a significant plus.

Location

• Work from Home/Remote

Working Hours

• To make sure we can coordinate across time zones, we ask that everyone in this role be available for meetings/emails/g-chats, etc at least from approximately 5 PM to 1 AM PHT, Monday to Friday.

Benefits

• At Fresh Prints, we deeply value the long-term contributions of our team. To recognize and celebrate that commitment, we offer a 2-month paid Sabbatical to eligible employees.

Company Description

• Fresh Prints is an equal employment opportunity employer and promotes diversity, actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.