[Hiring] In-Product Growth Marketing Specialist @Parallels Inc

Role Description

Parallels has an immediate vacancy for this role. We are looking for a hands-on In-Product Growth Marketing Specialist to own the execution of promotional in-product campaigns and support broader trial and product growth initiatives. This role is ideal for someone who takes initiative, communicates clearly, enjoys working with data, and is comfortable managing multiple priorities and adapting quickly when things change.

Why This Role Matters

• The product is one of the most context-rich places to help a customer understand value.
• An in-product experience can respond to what a customer has actually done, what they are trying to accomplish, and what they may need next.
• In-product marketing is a critical lever across the customer lifecycle.
• This role exists to create a disciplined system of high-value interventions through behavioral insight, strong messaging, thoughtful experience design, and rigorous experimentation.

What You Will Do

• Own the end-to-end execution of promotional in-product campaigns, including planning, configuration, QA, launch, monitoring, and optimization.
• Coordinate with Marketing, Product, Analytics, Creative, Engineering, and other teams to manage requirements, approvals, timelines, dependencies, and changes.
• Own and execute trial growth initiatives, experiments, and A/B tests focused on onboarding, activation, engagement, and trial-to-paid conversion.
• Use customer behavior, lifecycle stage, product usage, and other signals to improve targeting, messaging, and personalization.
• Analyze campaign, experiment, cohort, and customer journey performance to identify drop-offs, growth opportunities, performance issues, and root causes.
• Turn insights into clear recommendations, optimizations, follow-up tests, and decisions on what to scale, improve, or stop.
• Manage multiple initiatives in Jira, prioritizing work and clearly communicating status, risks, changes, and next steps.
• Capture key learnings and contribute to the ongoing development of the in-product growth and experimentation playbook.

Qualifications

• 2–4 years of experience in growth marketing, digital marketing, digital product marketing, ecommerce, lifecycle marketing, marketing operations, or a related field.
• Experience executing digital campaigns, experiments, or growth initiatives from planning through launch, analysis, and optimization.
• A clear sense of ownership and the ability to independently move projects forward from start to finish.
• Analytical skills with the ability to evaluate performance, identify trends and issues, investigate root causes, and turn data into actionable insights.
• Good understanding of how customers move through acquisition, activation, conversion, and post-purchase stages.
• Clear communication and stakeholder management skills.
• Solid project management and prioritization skills.
• High attention to detail and a disciplined approach to campaign setup and QA.
• Comfortable working with data and reporting tools such as GA4, Looker, Excel, Google Sheets, or similar platforms.
• Familiarity with analytics, experimentation, project management, and marketing technology platforms such as Jira, Optimizely, Iterable, or similar tools.
• Basic understanding of segmentation, A/B testing, experimentation, and conversion optimization.
• A proactive, resourceful, and adaptable mindset with reliable follow-through.

Benefits

• We offer a fully remote workspace.
• There is no pressure to work in an office whatsoever.
• Hours are flexible.
• Our team is growing fast, with a ton of energy and a lot of really smart, motivated, fun people ready to welcome you in.

Company Description

Parallels is a top VDI/EUC product helping businesses since 1999. Whether it’s desktop or cloud, on-prem or hybrid, Parallels has a solution to help your company optimize the speed and security of your work environment at an affordable price.