[Hiring] Growth Marketing Manager @Parallels Inc

Role Description

We are looking for a Growth Marketing Manager to own paid media and generative engine optimization programs for the Parallels Server and Cloud portfolio. You will turn audience, campaign, and performance insights into measurable demand while building repeatable programs that support both near-term pipeline and longer-term growth.

This is a hands-on role for a B2B marketer who is comfortable moving between strategy and execution. You will manage campaigns day to day, test new channels and approaches, improve reporting, and work closely with Sales, Product Marketing, Marketing Operations, Web, Creative, and regional teams.

What You’ll Do:

• Own paid media execution across LinkedIn, Google, and other channels, including audience targeting, activation, optimization, and budget management.
• Run paid programs that support product priorities, vertical campaigns, regional initiatives, events, webinars, content, trials, and pipeline acceleration.
• Lead GEO and AI discovery initiatives to improve how Parallels is represented and found across generative search and answer platforms.
• Create structured test plans for audiences, creative, offers, landing pages, bidding, and channel mix, then scale what performs.
• Monitor campaign performance and take action to improve efficiency, conversion, and lead quality.
• Develop clear reporting that connects investment and activity to meaningful outcomes across the funnel.
• Align acquisition with nurture, re-engagement, landing-page optimization, and conversion testing.
• Work with Marketing Operations to maintain tracking, attribution, audience governance, and reliable campaign data.
• Test emerging channels and develop repeatable demand programs that can build momentum over multiple quarters.

What Success Looks Like

• Paid media investment is managed efficiently and aligned with commercial priorities.
• Parallels gains stronger visibility and accurate representation across AI-driven discovery experiences.
• Campaign learnings are documented and used to improve audiences, creative, content, landing pages, and future programs.
• New and vertical programs are evaluated against appropriate milestones and time horizons, not short-term results alone.
• Stakeholders have clear, timely reporting and understand what is working, what is changing, and why.

Qualifications

• Relevant experience in growth marketing, and paid media for a B2B technology or SaaS business.
• Hands-on experience managing paid campaigns, budgets, targeting, optimization, and performance reporting.
• Strong understanding of the B2B buyer journey and how acquisition connects with nurture, conversion, and pipeline.
• A disciplined approach to experimentation, measurement, and decision-making.
• Ability to analyze performance data and translate it into clear recommendations for technical and non-technical stakeholders.
• Experience working across functions, including Sales, Product Marketing, Operations, Web, and Creative.
• Strong project management skills and the ability to balance daily optimization with longer-term program development.
• Clear written and verbal communication skills in English.

Helpful Experience

• Experience with enterprise software, cloud, virtualization, end-user computing, IT infrastructure, or cybersecurity audiences.
• Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Salesforce, Marketo, or comparable tools.
• Exposure to account-based marketing, intent data, regional campaigns, or partner-influenced demand generation.
• Working knowledge of SEO, GEO, answer engine visibility, or AI search measurement.
• Experience improving landing-page conversion in partnership with Web and lifecycle teams.

Benefits

• We offer a fully remote workspace.
• There is no pressure to work in an office whatsoever.
• Hours are flexible.
• Our team is growing fast, and there’s a ton of energy and a lot of really smart, motivated, fun people ready to welcome you in.

Company Description

Parallels is a top VDI/EUC product helping businesses since 1999. Whether it’s desktop or cloud, on-prem or hybrid, Parallels has a solution to help your company optimize the speed and security of your work environment at an affordable price.