[Hiring] Affiliate & Influencer Marketer @Parallels Inc

Role Description

This role owns the day-to-day strategy and execution of affiliate and influencer marketing, from partner recruitment and activation through commercial terms, campaign development, content enablement, attribution, optimization, and performance management. This is a hands-on role for someone who is equally comfortable negotiating a partner agreement, finding new creators, building a campaign brief, reviewing affiliate economics, troubleshooting tracking, evaluating content performance, and identifying the next scalable audience or partnership model.

What You Will Do

• Own Affiliate & Influencer Growth
  • Own the affiliate and influencer marketing roadmap, performance targets, budget, and execution plan.
  • Build annual and quarterly growth plans that connect partner activity to net-new customers, revenue, ARR, CAC, and ROAS objectives.
  • Identify the partner models, audiences, geographies, and use cases with the greatest potential to scale.
  • Balance near-term performance opportunities with longer-term investments in creator relationships and audience development.
  • Create a clear operating cadence for pipeline, launches, performance review, optimization, and partner follow-up.
• Recruit & Activate High-Value Partners
  • Source, evaluate, recruit, and onboard affiliates, creators, publishers, reviewers, educators, technical communities, and other relevant partners.
  • Develop a structured partner pipeline segmented by audience, reach, expected economics, content fit, and strategic value.
  • Create compelling partner pitches and activation plans that make it easy for partners to understand and promote Parallels.
  • Improve partner activation and time-to-first-value through strong onboarding, content assets, product access, tracking, and campaign support.
  • Build repeatable approaches for finding and activating partners in priority customer segments and geographies.
  • Establish and manage the affiliate newsletter program, evaluate performance metrics, and continuously optimize communications to improve partner engagement and activation.
  • Establish and manage the affiliate newsletter program, including performance analysis and A/B testing of subject lines, messaging, and content to improve engagement and activation.
• Build Creator & Influencer Campaigns
  • Develop influencer campaigns around customer use cases, product moments, launches, seasonal demand, and emerging audience opportunities.
  • Create clear briefs that give creators the freedom to be authentic while ensuring accurate product positioning and strong calls to action.
  • Work with creators across formats such as YouTube, social video, newsletters, communities, reviews, tutorials, and long-form content.
  • Evaluate creator fit using audience relevance and customer quality - not only follower count or reach.
  • Identify high-performing creator content that can be amplified, reused, or scaled through additional partnerships where rights allow.
• Optimize Affiliate Economics & Performance
  • Manage commission structures, bonuses, tiering, promotional incentives, and partner-specific economics to drive profitable growth.
  • Evaluate performance using incremental revenue, customer acquisition, CAC, ROAS, conversion, customer quality, and contribution - not just clicks or last-click sales.
  • Continuously optimize partner mix, placements, offers, creative, landing pages, and conversion paths.
  • Identify underperforming partners quickly and create clear actions to improve, restructure, or stop investment.
  • Protect the economics of the program by monitoring discounting, coupon behavior, attribution leakage, and low-incrementality activity.
  • Develop and manage affiliate promotional plans, including affiliate-exclusive promotions and relevant site-wide offers, to support partner performance and revenue growth.
• Own Tracking, Attribution & Program Operations
  • Ensure affiliate links, promo codes, deep links, campaign parameters, and partner attribution are implemented and QAed correctly.
  • Partner with Analytics and Ecommerce to improve visibility into partner-assisted and creator-driven customer journeys.
  • Maintain accurate partner reporting, payout inputs, campaign documentation, and performance forecasts.
  • Manage affiliate networks, agencies, platforms, and direct partner relationships with clear service and performance expectations.
  • Build scalable processes for contracting, product access, campaign approvals, content review, invoicing, and partner communication.
  • Build and maintain performance reporting using affiliate platforms, Business Intelligence tools, Google Analytics, Tableau, and other relevant data sources.
  • Manage affiliate platform configuration and settings required to support new partners, campaigns, tracking requirements, and program changes.
• Protect Brand, Compliance & Customer Experience
  • Ensure partner and creator activity accurately represents Parallels products, pricing, capabilities, and offers.
  • Partner with Legal and Communications on appropriate disclosure, usage rights, brand safety, and regional advertising requirements.
  • Monitor partner content and placements for compliance with agreed terms and customer experience standards.
  • Create practical guidelines that reduce risk without making the partner experience unnecessarily slow or restrictive.
• Partner Across the Growth Organization
  • Work closely with Product Marketing, Paid Media, SEO/GEO, Communications, Creative, Ecommerce, Analytics, and Product teams.
  • Use partner and creator feedback to identify changing customer questions, competitor narratives, objections, and emerging use cases.
  • Coordinate offers, landing pages, content assets, and launch timing so partners can convert demand effectively.
  • Share clear performance insights and recommendations with stakeholders and leadership.

Qualifications

• 3+ years of experience in affiliate marketing, influencer marketing, partnerships, performance marketing, creator marketing, or related disciplines.
• Proven track record of growing revenue or customer acquisition through affiliate, creator, publisher, or performance partner programs.
• Hands-on experience recruiting, onboarding, managing, and optimizing external partners.
• Strong understanding of affiliate economics including commission models, CAC, ROAS, conversion rate, incremental revenue, and attribution.
• Experience developing influencer or creator campaigns from brief through execution and measurement.
• Strong commercial and negotiation skills with the ability to structure mutually valuable partner terms.
• Strong analytical skills and comfort working with partners, ecommerce, and funnel performance data.
• Experience with affiliate tracking, promo codes, deep links, campaign tagging, and attribution workflows.
• Excellent relationship management and communication skills across creators, agencies, publishers, and internal stakeholders.
• Strong operational discipline with the ability to manage a broad partner portfolio and multiple concurrent campaigns.
• Ability to operate independently and move quickly in a global, remote environment.

Requirements

• Experience in SaaS, subscription software, ecommerce, consumer technology, or digital products.
• Experience working with affiliate networks or platforms such as Impact, CJ, Partnerize, Awin, Rakuten, or comparable systems.
• Experience with YouTube and creator-led education, review, tutorial, or technical content.
• Experience managing international affiliate or influencer programs across multiple geographies and languages.
• Understanding of incrementality, multi-touch attribution, assisted conversion, and partner quality measurement.
• Familiarity with software, developer, productivity, gaming, creative, or IT audiences.

Benefits

• Fully remote workspace with no pressure to work in an office.
• Flexible hours to accommodate your life.
• Fast-growing team with energetic and motivated individuals.