[Hiring] HubSpot and Growth Marketing Specialist @Sourcefit

Role Description

We are seeking a hands-on HubSpot and Growth Marketing Specialist to join our team as an embedded remote team member. The primary responsibility of this role is to own and continuously improve Charter's HubSpot environment, including:

• CRM structure
• Marketing automation
• Reporting
• Website integration
• Marketing-to-sales handoff

This role supports business growth through:

• Paid acquisition
• Website optimization
• SEO
• Emerging AI search visibility strategies

It is ideal for someone who can seamlessly balance technical execution, data-driven analysis, and campaign delivery.

Qualifications

• At least 2 years of strong hands-on HubSpot experience across Marketing Hub, Sales Hub/CRM and Content Hub/CMS.
• Strong foundation in marketing principles and experience supporting in-house marketing initiatives.
• Hands-on experience creating and managing landing pages.
• Technical proficiency with HTML and CSS.
• Proven experience managing and maintaining live HubSpot databases.
• Solid knowledge of SEO principles and experience implementing optimization strategies.
• Strong experience with HubSpot CRM capabilities.
• Relevant HubSpot certifications are preferred.
• Proficiency in GA4 and Google Ads.
• Excellent written and verbal English communication skills.
• Data-driven and commercially minded.
• Self-directed, organized, and effective in a remote working environment.

Requirements

• Build and maintain HubSpot across Marketing Hub, Sales Hub/CRM and Content Hub (CMS).
• Maintain database hygiene, deduplication, naming conventions, custom properties, lists, lifecycle stages and pipeline structure.
• Design, build and optimize landing pages, forms, website pages and conversion paths in HubSpot.
• Build, maintain and troubleshoot workflows, automation, lead routing, notifications and nurture sequences.
• Build useful marketing, sales and management dashboards and reporting.
• Ensure HubSpot integrations with advertising, analytics and other marketing platforms are reliable and correctly configured.
• Train and support Sales and Administration team members.
• Document key HubSpot processes, structures and operating rules.
• Review and optimise lifecycle stages, lead statuses, deal pipelines and lead scoring.
• Define and document clear stage entry and exit criteria and marketing-to-sales handoff rules.
• Rebuild and maintain audience segments.
• Establish and maintain consistent lead-source, campaign and UTM conventions.
• Improve attribution for lead generation.
• Identify stuck, mis-staged or poorly managed records.
• Build and update website and landing pages.
• Manage on-page and technical SEO fundamentals.
• Develop and implement emerging AI-search/AEO/GEO practices.
• Plan, launch, manage and optimise Google Ads campaigns.
• Manage Meta and LinkedIn campaigns.
• Manage budgets, conversion tracking, campaign QA and performance reporting.
• Continuously test and improve campaign messaging.
• Plan and execute marketing campaigns.
• Develop a strong understanding of Charter's products and target customers.
• Analyse existing and potential markets.
• Monitor campaign effectiveness and recommend changes.
• Work as an embedded member of the Charter team.
• Provide practical HubSpot, marketing and reporting support.
• Liaise with Head Teachers and relevant managers.
• Complete required marketing compliance checks.
• Develop and maintain clear marketing SOPs.
• Comply with Charter Australia policies and legal requirements.

Benefits

• Work-from-home setup.
• Monday to Friday, 9:00 AM–6:00 PM Sydney Time.
• Observes Australian public holidays.
• Company shutdown period at the end of the year.