[Hiring] Head of Social Media @BVGroup

Role Description

As Head of social media, you will build and lead BetVictor's first in-house social team. You'll set the direction for our social channels, shape how the brand shows up across organic social and build a talented team capable of producing standout content at pace. This role is ideal for someone who enjoys both leading and doing. You'll know what makes sports and betting content resonate with audiences, understand how to turn ideas into engaging campaigns, and be comfortable working in a fast-moving environment where creativity and compliance go hand in hand.

Working closely with teams across Brand, CRM, Trading, Compliance and Performance Marketing, you'll lead our social presence, bring fresh thinking to the business, and help ensure BetVictor stays relevant, engaging and trusted across every platform.

Key Responsibilities

• Leading BetVictor's social strategy, and be the business's authority on social.
• Defining what best-in-class looks like for BetVictor on social, benchmarked against the strongest sports, betting and media brands.
• Hire, lead and develop a team of three: two Social Producers and one Shooter-Editor.
• Setting and owning the strategy across TikTok, Instagram, X, YouTube, Facebook and emerging platforms.
• Building the always-on content plan around the sporting calendar.
• Setting KPIs, reporting and test-and-learn cadence that prove progress against that standard.
• Collaborate with Performance Marketing teams to ensure organic social is adding value to Paid channels.
• Reporting on spend, acquisition efficiency and return to senior stakeholders.
• Lead the creative direction for video-first, platform-native content.
• Briefing and approving work from the producers and shooter-editor.
• Manage creator, talent and agency partners where they add reach or credibility.
• Ensuring all social activity meets UK gambling advertising rules.
• Working with compliance and legal on approvals, and own the team's risk management on live and reactive content.

Qualifications

• Experienced in social media, including people management of leading a team.
• Proven track record of growing audiences and driving commercial results on social for a major consumer brand, publisher or sports organisation.
• Subject matter expert knowledge of how platform algorithms work across TikTok, Instagram, YouTube, X and Facebook.
• Ability to read social insights and analytics, spot opportunities early and turn them into action.
• Strong understanding of online culture: trends, memes, creators, fan communities and wider platform developments.
• Hands-on paid social expertise: you have planned and optimised significant budgets across Meta and TikTok.
• Proven knowledge sports knowledge and fan instinct, especially football and horse racing.
• Comprehensive creative judgement on short-form video.
• A clear understanding of regulated marketing.

How we hire

Our interviews are a two-way process, and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational, and we want to get the best from you, so come at us with questions and be curious. In the event that we receive sufficient applications for the role this vacancy may be subject to early closure. Therefore, if you are interested, please submit your application as early as possible.