[Hiring] Head of Social @Block

Role Description

As Head of Social for Square, you’ll sit within Brand Strategy & Marketing and own social as a channel: its strategy, audience, content calendar, community, and performance. This is an individual contributor role with no internal team; you’ll be the primary point of contact for social, partnering with the Brand Lead and your creative counterpart to connect Square’s positioning to the work that gets published. Your primary focus will be organic and owned content, with responsibility for advancing brand perception goals and partnering with paid teams so organic and paid reinforce each other.

• Set the social strategy for Square.
• Define the audience and measures of success.
• Build and own the social content calendar.
• Bring cross-team activity into social with intent.
• Partner with paid social and media teams.
• Shape the role of creators and influencers.
• Take content from idea to publication.
• Own community management.
• Turn social listening into action.
• Apply judgment to trends and timely opportunities.
• Support Communications-led crisis and issues management.
• Be accountable for channel performance.

Qualifications

• 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience; or equivalent experience.
• Exceptional communication skills: you make strategy clear and concise, and write confidently in a brand’s voice.
• Deep understanding of your audience, including the references, formats, and conversations that matter to them.
• Strong judgment about trends and their relevance to brand positioning.
• The ability to move quickly, make sound decisions, and publish work without unnecessary process.
• Strength in both strategy and execution: you can develop the channel strategy and publish the post.
• Strong partnership skills and experience working with brand leads, creative partners, partnerships, and paid teams without direct reporting authority.
• A track record of building and running organic, owned social channels, with clear examples of what you grew and why it worked.

Requirements

• Pay Transparency:
• Zone A: ($184,100 - $245,400)
• Zone B: ($171,200 - $228,200)
• Zone C: ($162,000 - $216,000)
• Zone D: ($152,700 - $203,600)
• Application Guidelines:
• Candidates may submit up to 9 active applications within a 60-day period.
• Reapplications to the same role are accepted 90 days after a previous application has been reviewed.
• Use of AI in Our Hiring Process:
• We may use automated AI tools to evaluate job applications for efficiency and consistency.
• These tools comply with local regulations, including bias audits.
• We handle all personal data in accordance with state and local privacy laws.

Benefits

• Remote work
• Medical insurance
• Flexible time off
• Retirement savings plans
• Modern family planning

Company Description

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people.

• Square makes commerce and financial services accessible to sellers.
• Cash App is the easy way to spend, send, and store money.
• Afterpay is transforming the way customers manage their spending over time.
• TIDAL is a music platform that empowers artists to thrive as entrepreneurs.
• Bitkey is a simple self-custody wallet built for bitcoin.
• Proto is a suite of bitcoin mining products and services.