[Hiring] Head of Performance Marketing @Somewhere

Role Description

We are looking for a deeply experienced, highly analytical Head of Performance Marketing to take full ownership of our paid acquisition engine. This is a senior but extremely hands-on role. It is not an agency-management position, and it is not a strategy-only role. This person will personally operate the ad account, make daily budget and optimization decisions, analyze creative performance, develop funnel strategies, oversee landing-page testing, monitor attribution, and diagnose tracking issues.

Meta is currently our primary acquisition channel, with approximately $250,000–$300,000 in monthly spend and an ambition to scale beyond $500,000 per month when performance supports it. The mandate is not simply to spend more—it is to build a disciplined, repeatable system for scaling profitable new-customer acquisition.

The ideal candidate understands that modern performance marketing is an integrated system:

• Creative
• Campaign Structure
• Offer
• Landing Page
• PDP
• Conversion
• Measurement

This will initially be a team of one. The role will work directly with our founders and coordinate with creative, development, and external partners as needed.

Qualifications

• At least 4–6 years of hands-on DTC performance-marketing experience.
• Demonstrated direct responsibility for a Meta account spending at least $250,000 per month, ideally with experience scaling beyond $500,000 per month.
• Experience personally executing campaigns—not merely supervising an agency or junior media buyer.
• Strong experience with Shopify-based consumer brands.
• Demonstrated success managing multi-SKU brands with different AOVs, margins, customer profiles, and creative angles.
• Advanced knowledge of Meta campaign structure, creative testing, budget allocation, scaling, attribution, and account diagnostics.
• Deep working knowledge of Triple Whale or a comparably sophisticated measurement platform.
• Experience developing and testing pre-sell pages, listicles, advertorials, PDPs, and acquisition offers.
• Ability to show specific examples connecting an ad insight to a creative iteration, landing-page change, or offer test—and quantify the result.
• Strong analytical ability in spreadsheets and performance dashboards.
• Excellent written and verbal English.
• Strong organization, precision, and campaign QA discipline.
• Ability to work independently, make decisions, and communicate the reasoning behind them.
• Sufficient working-hour overlap with the Eastern Time Zone for real-time collaboration.

Requirements

• Experience in beauty, skincare, bodycare, wellness, or another premium consumer category.
• Experience with brands balancing hero products, multiple evergreen SKUs, and frequent product launches.
• Experience with both DTC performance and brands distributed through major retailers.
• Working familiarity with Microsoft Clarity, Blotout, Klaviyo, Postscript, and Shopify Plus.
• Experience briefing direct-response creative and working with UGC creators.
• Experience with TikTok and Google acquisition in addition to Meta.
• Familiarity with contribution-margin and cohort-based profitability analysis.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work options.
• Opportunities for professional development and growth.
• Health and wellness benefits.
• Employee discounts on products.

Success in This Role

Success should ultimately be measured by profitable, durable new-customer growth—not isolated improvements in platform-reported ROAS. Key outcomes include:

• Scaling daily spend while maintaining acceptable marginal acquisition economics.
• Improving the consistency and hit rate of creative testing.
• Increasing the number of differentiated, scalable angles across our product portfolio.
• Reducing the time between discovering an insight and launching its next iteration.
• Improving ad-to-page message match and full-funnel conversion.
• Creating better visibility into performance by SKU, angle, offer, creator, and landing page.
• Maintaining accurate, dependable tracking.
• Producing clear recommendations that the creative team and founders can act on immediately.

The Person We Are Looking For

• An exceptional operator: Campaigns are launched accurately, budgets are controlled, links work, UTMs are correct, data is monitored, and decisions are documented.
• Strategic without becoming theoretical: They can develop the system and personally execute it.
• Curious and current: They actively follow changes in paid media, creative strategy, measurement, and conversion optimization—but do not chase every new tactic indiscriminately.
• Commercially minded: They understand that the goal is profitable business growth, not attractive platform metrics.
• Creative-minded: They can recognize the difference between a new visual and a new idea.
• Technically fluent: They can diagnose tracking and site-performance problems at a meaningful level.
• Clear and direct: They make performance understandable and translate data into specific next actions.
• Comfortable with accountability: They can make decisions under uncertainty, explain their reasoning, and revise their view when the evidence changes.
• Low ego and highly collaborative: They can challenge assumptions constructively while working closely with founders and creative partners.

Profiles That Are Unlikely to Be a Fit

• Candidates whose recent experience has been primarily managing teams, agencies, or client relationships rather than personally operating accounts.
• Media buyers who focus almost exclusively on in-platform ROAS.
• Candidates who know campaign mechanics but cannot guide creative strategy.
• Candidates who describe every new hook or visual as a new “angle.”
• Candidates who recommend one universal campaign structure for every brand.
• Candidates who cannot explain their spending, scaling, and kill criteria quantitatively.
• Candidates who have never owned the performance of a landing page or offer.
• Candidates who treat Meta, Triple Whale, or any other platform as a perfect source of truth.
• Candidates who report results without explaining what should happen next.
• Candidates who require a large team to perform the core responsibilities of the role.