[Hiring] Head of Performance Marketing @Neotaste
Mar 27, 2025 - Neotaste is hiring a remote Head of Performance Marketing. 💸 Salary: unspecified. 📍Location: Europe.
Role Description
As NeoTaste continues to expand into additional cities and markets, we need to scale our user acquisition and retention strategies in a sustainable and cost-effective way. We are seeking a data-driven and strategic Head of Performance Marketing to drive user acquisition, engagement as well as revenue growth through platforms like Facebook, Google, TikTok, and other emerging online and offline channels.
- User growth & retention: Scaling our subscriber base through paid and organic marketing efforts.
- Data-driven optimization: Improving attribution models, analytics, and automation for efficient spend allocation.
- Increased efficiency: Lowering CAC while increasing member LTV.
- Faster market penetration: Supporting NeoTaste’s launch into new cities with localized acquisition and retargeting strategies.
- Localised user retargeting: Improving user engagement and retention in each city.
Qualifications
- A significant amount of experience in performance marketing (7-10+ years).
- Focus on customer acquisition, paid media, and growth marketing, preferably with a background in app and subscription-based businesses.
- Experience in high-growth startups, food-tech, or e-commerce companies.
- Proven track record in strategically scaling digital marketing campaigns with a strong focus on ROAS and CAC optimization.
- Expertise in Google Analytics, Adjust, attribution modeling, A/B testing, and marketing automation tools.
- Prior leadership experience managing a team of performance marketers and external agencies.
- Cross-functional collaboration with stakeholders across the business.
- Experimentation mindset with a focus on rapid testing and iteration.
- A naturally curious and fast-paced go-getter with a growth-oriented attitude.
Benefits
- Performance marketing is a key driver of our customer acquisition and revenue growth.
- True startup atmosphere & flat hierarchies - your ideas matter and are welcomed.
- Inspiring work environment - learn something new every day!
- Flexible & autonomous work - remote and in our office.
- Top-notch technical equipment - you tell us what you need.
- NeoTaste parties with all employees, free drinks, team dinners, rooftop after-works, and many more perks!
Company Description
At NeoTaste, we develop the platform for you to discover new restaurants in your city. As a user, you can enjoy special deals that are exclusive to us and allow you to discover the culinary diversity of the city.
- We are also the partner for restaurants to win new customers who do not yet know their go-to food place.
- The restaurants can adjust their special deals individually to their capacity, which helps them increase their occupancy and thus their revenue.
- We're present in over 50 cities in the DACH region, the Netherlands & the UK and are expanding into Europe.
- More than 1.6 million users love our app.
- We're a team of more than 100 employees.
- In addition to our €6 Million funding in August 2023, we've also collected a €15 Million Series A extension in March 2024.
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| 📍 | Be aware of the location restriction for this remote position: Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
💸
unspecified
|
Remote
Location
Europe
|
|
Job Type
full-time
|
Posted
Mar 27, 2025
|
| 📍 | Be aware of the location restriction for this remote position: Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
