Role Description
This is a player-coach position for someone who wants ownership of a large budget without giving up the day-to-day work inside the platforms.
-
Set strategy across DTC channels β Meta, CTV, Search, Native, and Display.
-
Stay hands-on in the accounts, reading performance data, and deciding what scales and what gets killed.
-
Run the in-house creative function β writers, editors, and designers.
-
Keep cost per acquisition moving down and lead quality moving up while the budget keeps growing.
Qualifications
-
8+ years in performance marketing with a track record of taking on more scope over time.
-
Direct experience owning $20M+ in annual paid media spend with strong ROAS to show for it.
-
Deep, hands-on fluency in Meta Ads and Connected TV at real scale.
-
Solid working knowledge of Paid Search, Native, and Display.
-
Experience managing a creative team β not just briefing one.
-
Background in a self-funded, high-volume lead gen business (agency-side experience alone won't translate here).
-
Comfort with attribution, tracking, and forecasting at a level where you can defend the numbers to a CFO.
-
A history of building processes and systems, not just running campaigns inside someone else's.
-
Bachelor's degree in a relevant field, or equivalent experience that makes the degree beside the point.
Requirements
-
Full P&L-level ownership of a $20M+ annual paid media budget spanning Meta, CTV, Paid Search, Native, Display, and any new channels worth testing.
-
Hands-on platform work β you're inside the ad accounts regularly, not just reviewing reports.
-
Leadership of the internal creative team covering copy, video, design, and editing.
-
A testing cadence that treats creative like a performance lever, not a brand exercise.
-
Systems for launching, QA'ing, reporting on, and forecasting campaigns at scale.
-
Executive-level reporting that ties media performance directly to business outcomes.
-
Scouting and vetting new acquisition channels and audience segments.
-
Building a team culture around testing velocity, accountability, and clean data.
Benefits
-
Base salary of $160,000 - $175,000.
-
Total on-target earnings of $200,000+ with performance bonus.
-
100% remote, U.S.-based.
-
Full medical, dental, and vision coverage.
-
PTO plus company holidays.
-
401(k) with employer match, where applicable.
-
Direct ownership of a $20M+ media budget from day one.
-
A seat at the table with executive leadership and real influence over the growth roadmap.
How to Apply
If this sounds like the role you've been building your career toward, we'd like to hear from you. Send your resume along with a brief cover letter on the largest paid media budget you've owned and the results you drove with it.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.