[Hiring] Head of Meta Creatives @Hunt St

Role Description

Looking for Philippines-based candidates.

Job Role: Head of Meta Creatives

Compensation range: $2,000 AUD - $3,000 AUD / Monthly, plus 2% of ad spend on creatives that reach at least $1,500 AUD in monthly spend and meet our performance targets.

Engagement type: Independent Contractor Agreement

Work Schedule: The client is based in the Netherlands/Bali, Indonesia. As a contractor, you’ll have flexibility in how you manage your time, as long as you meet the agreed expectations and minimum output requirements.

Role Overview: You’ll own Meta creative strategy and production, working directly with the founder. This is a hands-on role:

• Research markets, angles, customers, and competitors.
• Develop concepts, write scripts, shoot supporting product B-roll, edit video ads, design static ads, and write the accompanying ad copy.
• Combine original concepts, competitor-inspired adaptations, and iterations of existing winners.
• Use creative performance data to decide what to test next and explain the reasoning behind your decisions.

Key Responsibilities

• Research customer insights, competitor ads, and account performance to identify creative opportunities.
• Develop original concepts, adapt relevant competitor approaches, and iterate on winning ads.
• Write high-converting Meta ad scripts.
• Write the accompanying ad copy: Primary text, headlines, and CTAs.
• Plan and shoot supporting product B-roll for use across multiple creatives.
• Edit footage into compelling Meta video ads with strong hooks, clear storytelling, and effective pacing.
• Design direct-response static ads, including copy and visual variations.
• Review creative results with the media buyer and recommend what to test next.
• Manage the weekly creative pipeline, asset library, revisions, and final delivery.

Qualifications

• Several years of hands-on experience developing, scripting, and editing direct-response Meta ads for DTC/e-commerce brands.
• Real understanding of creative research, customer psychology, hooks, angles, retention, pacing, and direct-response creative.
• Able to interpret creative performance in Meta Ads Manager and translate findings into specific creative decisions.
• Strong proficiency in Adobe Premiere, CapCut, or DaVinci Resolve, with a solid grasp of Meta's placement specs.
• Able to independently plan and shoot high-quality product B-roll.
• Can write primary text, headlines, and CTAs to accompany the creative when uploading as Meta Ads.
• Strong static ad design skills, including layout, typography, visual hierarchy, and direct-response copy.
• Experienced directing UGC creators/actors for A-roll to get a usable take.
• Experience with ad research tools like Foreplay, TrendTrack, or Atria.
• Experience with AI video, voice, and animation tools (HeyGen, ElevenLabs, Higgsfield ideal).
• Understands brand and creative direction well enough to write scripts independently.
• A portfolio of ads you scripted and edited that have run behind $10,000+ per ad in paid spend.

Nice to Have

• Interest or experience expanding creative output beyond Meta (Google, TikTok) down the track.

Weekly Output Targets

• 4 video concepts or substantial iterations, each delivered in 3 total hook versions.
• 4 static concepts or substantial iterations, each delivered in 3 total copy or visual versions.
• Accompanying primary text, headlines, and CTAs for all creatives.
• The weekly mix will include original concepts, competitor-inspired adaptations, and iterations of existing winners, informed by performance data.

What Success Looks Like

• Deliver a consistent pipeline of well-executed, testable video and static creatives that can sustain increased ad spend.
• Identify patterns in results and translate them into clear recommendations for the next tests.
• Own the full creative loop: research, planning, and production independently, with reliable communication and minimal day-to-day direction.

Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work.
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).