[Hiring] Head of Marketing @Glitch Productions

Role Description

The Head of Marketing will lead Glitch Productions' marketing function across our growing portfolio of original IP, including Murder Drones , The Amazing Digital Circus , Gaslight District , Knights of Guinevere , and many more to come.

Reporting to the Chief Marketing Officer, you will be responsible for translating Glitch's overall marketing strategy into a high-performing, scalable global marketing function. You will lead the marketing team, build its capabilities and infrastructure, oversee performance, and ensure the function can effectively support an increasingly large portfolio of shows, products, and franchises.

A core focus of the role will be advancing Glitch's capabilities in:

• Advertising
• Audience analytics
• CRM
• Lifecycle marketing
• Loyalty

With an enormous global audience already engaging with our IP, we want to become significantly more sophisticated in how we understand, reach, grow, and retain that audience.

You will work closely with our Marketing Director, ensuring major launches and ongoing campaigns combine strong creative execution with effective distribution, audience targeting, measurement, and continuous optimisation.

This role is ideal for a senior marketing leader who combines strong commercial and analytical instincts with an understanding of entertainment, fandom, and creative marketing.

Qualifications

• 10+ years of marketing experience, including significant leadership experience within entertainment, media, gaming, consumer products, technology, or another global consumer or IP-driven organisation.
• Proven experience leading and scaling a multidisciplinary marketing team, including hiring, developing senior talent, structuring teams, and building new marketing capabilities.
• Strong experience translating high-level marketing strategy into clear plans, priorities, budgets, team structures, and measurable outcomes.
• Deep understanding of paid advertising and performance marketing, including audience targeting, channel strategy, experimentation, retargeting, optimisation, attribution, and measurement.
• Strong analytical capability, with experience using audience, consumer, campaign, and commercial data to identify opportunities, diagnose performance, and improve marketing decisions.
• Demonstrated experience building or significantly advancing CRM, lifecycle marketing, loyalty, membership, or customer engagement programs.
• Strong understanding of audience segmentation, consumer behaviour, retention, engagement, and the development of long-term customer and fan relationships.
• Experience overseeing complex, multi-channel marketing campaigns and working closely with creative and campaign leaders to improve distribution, reach, effectiveness, and performance.
• Ability to balance strong creative and brand judgement with rigorous, data-driven decision making.
• Experience owning significant marketing budgets and allocating resources across channels and initiatives based on strategic priorities, performance, and expected impact.
• Experience building the systems, processes, workflows, reporting, and operating rhythms required for a growing marketing organisation to execute effectively at scale.
• Strong people leadership and stakeholder management skills, with the ability to align multidisciplinary teams and work effectively with senior creative, commercial, and executive leaders.
• Comfortable operating in a fast-moving environment, identifying problems, testing new approaches, learning from results, and continuously improving how the marketing function operates.
• Strong understanding of global digital platforms, emerging marketing channels, audience trends, and how modern entertainment brands build and maintain global fandom.
• Experience in PR, media relations, SEO, CRO, affiliate marketing, or international marketing is highly regarded but not essential.

Requirements

• Own the day-to-day leadership, performance, and development of the marketing division, ensuring teams are aligned, appropriately resourced, and executing effectively.
• Design and grow the marketing organisation, identifying the roles, capabilities, and leadership required as Glitch expands globally.
• Build and oversee a sophisticated global paid media capability across our shows, products, and franchises.
• Build the analytics and measurement capability required to understand audience behaviour, campaign effectiveness, and marketing ROI.
• Lead the development and ongoing performance of Glitch's CRM, loyalty, and lifecycle marketing capabilities.
• Work closely with the Marketing Director, ensuring campaigns are effectively planned, resourced, distributed, measured, and optimised.
• Establish clear KPIs and reporting across the marketing function, identify performance opportunities, and continually improve marketing effectiveness.
• Develop the 1–2 year roadmap for building the capabilities, people, and infrastructure required to deliver the CMO's marketing strategy.
• Manage marketing expenditure and recommend resource allocation across advertising, campaigns, content, growth, PR, loyalty, and other marketing activities.
• Develop the systems, data, processes, workflows, and operating rhythms required for the marketing organisation to scale.
• Partner with Brand, Consumer Products, Sales, Licensing, Events, Production, Creative, and other teams to ensure marketing priorities are executed effectively across the company.

Benefits

• A flexible environment with opportunities for remote work.
• A fun office environment where individual input is valued.
• Relocation assistance for workers wishing to move to Australia.
• Regular work functions and free entry to conventions and events.
• Regular company breakfasts/lunches.
• A diverse team that values independent input and career development.
• Close to public transport in the heart of Parramatta and Melbourne CBD.
• Access to an Employee Assistance Program (EAP) for confidential mental health and wellbeing support.