[Hiring] Head of Growth & Marketing @High Camp

Role Description

As Head of Growth & Marketing, you'll own High Camp's acquisition, retention, and revenue performance across our direct-to-consumer business, our largest revenue channel, while supporting marketing needs across the broader company. You'll lead our creative and performance marketing team, translate brand direction into marketing that performs across every channel, and oversee the partners and systems that power growth and e-commerce. This role is a deliberate middle ground between a pure growth operator and a CMO: strong growth fundamentals come first, with enough marketing range to serve the whole company.

This role reports to our CEO & you’ll lead an in-house team across creative, performance, and organic, and direct a roster of agency and contract partners covering media buying, email and SMS, video and design, web development, and emerging channels. You’ll own a seven-figure media budget, the partner relationships behind it, and the decisions about how this capability is resourced as we scale.

What you'll do

• Own DTC growth and e-commerce performance.
• Hold the DTC revenue target and contribution margin, not just top-line revenue.
• Partner with Finance on forecasting and reporting.
• Build the annual and peak-season paid media budget and an inventory-aware DTC forecast, set efficiency targets, and review performance against plan regularly.
• Lead paid growth strategy.
• Own risk analysis and go/no-go calls on paid and marketplace spend, using incrementality testing to know where the next marginal dollar earns the most.
• Run creative as a performance lever.
• Direct our in-house creative team and creative vendors, and build the creative testing program and creator/UGC pipeline that feed paid performance.
• Grow organic reach.
• Set direction for social, PR, affiliates and brand partnerships, and make sure they build demand that paid and retention can convert.
• Own retention and lifecycle.
• Set email and SMS strategy, calendar and LTV goals, and own the repeat purchase and LTV targets that come with them.
• Own go-to-market, launches and promotions.
• Plan launches around when product actually lands and around wholesale and corporate timelines, own the promotional calendar, and translate brand direction from the founders into channel execution.
• Make marketing show up for the whole company.
• Own the analytics and marketing tech stack.
• Build the team.

Qualifications

• Owned a DTC P&L or contribution margin line at a brand doing $20M or more.
• Started as a media buyer or close to it, and managed media buyers or agencies.
• Directed a creative team or vendors producing high-volume, fast-iteration content.
• Forecast demand where supply was limited and adjusted spend to match.
• Grown repeat purchase or LTV through email and SMS.
• Run a tracking or analytics implementation and fluent in growth math.
• Built and led growth teams, deciding when to hire, contract or partner.
• Deep Shopify literacy, hands-on with Meta, Google and TikTok ads.

Requirements

• Experience on both sides of the agency table, or running an agency selection or transition.
• Incrementality testing and media-mix modeling, or experience scaling newer channels.
• Worked on premium consumer goods, lifestyle brands, or hard goods.

Benefits

• Expected base salary range (San Francisco Bay Area): $170,000 - $210,000 USD.
• Eligible for target bonus of 20% of base salary.
• Choice of three PPO medical plans, with employee coverage on our base plan 100% company-paid.
• Dental, vision, and HSA plan options.
• Flexible PTO.
• 401(k) with up to 5% company match.
• Monthly cell phone stipend.
• Paid parental leave (16 weeks for birthing parents, 12 weeks for non-birthing parents).
• Remote-friendly, with flexible schedules in a high-trust, high-autonomy culture.
• Office hubs and bi-annual company offsites for in-person collaboration and community.