[Hiring] Head of Marketing @Pricing I/O

Role Description

The Head of Marketing is a senior, hands-on leader who owns Pricing I/O's brand, positioning, and go-to-market strategy. Reporting directly to the CEO and sitting on the leadership team, this person will take part in leadership-level business decisions and help shape where Pricing I/O goes next, not just how it's marketed. This role will build and scale the marketing function from the ground up:

• Sharpening how Pricing I/O tells its story
• Generating demand for our services
• Leading go-to-market for new offerings such as Currv

This role is approximately 50% leading the marketing function (strategy, planning, and building the team) and 50% hands-on execution. You'll be the senior marketing subject-matter expert on the leadership team, and you should be comfortable making recommendations and operating independently without an established marketing playbook. This is a remote position, with occasional in-person team offsites.

Responsibilities

• Own brand positioning & messaging
• Partner with leadership to build and refine Pricing I/O's core messaging and competitive positioning
• Lead go-to-market for new offerings
• Drive go-to-market strategy and execution for new products and services, including the Currv launch
• Drive the website & digital presence
• Own the strategy behind Pricing I/O's website
• Revamp service packaging
• Lead the redesign of Pricing I/O's service packaging into clearer, more modular engagements
• Build lead nurture & lifecycle marketing
• Evaluate and implement nurture and lifecycle tooling
• Own marketing metrics & reporting
• Define and build out the marketing KPIs that feed the leadership dashboard
• Manage the marketing tech stack
• Own the marketing tech stack, ensuring the team has the tools and access needed to execute efficiently
• Build & lead the marketing function
• Hire, mentor, and grow a high-performing marketing team as Pricing I/O scales
• Partner cross-functionally
• Work closely with the Client Growth/Sales team, Delivery, and executive leadership

What Success Looks Like in Your First 6-12 Months

• Currv is launched successfully, with clear positioning, messaging, and a launch plan carried out across channels
• The website has stronger conversion paths, with clear calls-to-action and persona-specific journeys for champions and economic decision-makers
• Lifecycle and nurture infrastructure is live, with behavioral trigger campaigns moving leads through the funnel
• Marketing KPIs are defined and feeding the leadership dashboard
• A repeatable demand-generation engine is producing predictable pipeline for the Client Growth team
• You've assessed what the function needs and recommended the next marketing hires

Qualifications

• 7–10+ years of B2B SaaS marketing experience
• Proven experience owning brand positioning and messaging
• Experience leading go-to-market for new products, services, or major repositioning efforts
• Strong grasp of marketing analytics, with experience defining and reporting on KPIs
• Familiarity with marketing and lifecycle tools (e.g., HubSpot, Customer.io, or similar)
• Polished written & verbal storytelling skills
• Confident, ambitious, a positive attitude, humble, and open to feedback
• Comfortable operating with ambiguity in a small, fast-growing services company
• Bachelor's degree; MBA preferred

What Will Make You Stand Out

• You may currently be a Head of Marketing, Director, Senior Manager, or Manager
• Direct experience with pricing, packaging, or monetization strategy
• A track record of building a marketing function from the ground up at an early-stage B2B SaaS or professional services company
• Experience partnering directly with a Founder/CEO
• Genuine belief in Pricing I/O's mission and business model

Benefits

• This is a 100% remote position, with occasional in-person team offsites
• The perks are outstanding, and the compensation is commensurate with experience
• Position Type: Full-time
• Compensation: $150,000-$180,000 base salary per year
• Bonus: 10% based on individual and company performance
• Comprehensive benefits, including wellness stipend, medical, dental, vision, and 401(k)
• Paid time off: vacation, sick leave, and wellness flex days
• Reports to: CEO and Founder

Company Description

Pricing I/O is a fast-growing pricing consultancy and coaching practice, hyper-focused on helping B2B SaaS and Tech companies monetize value.

Our team of high performers is dedicated to helping growth-stage software companies capture more value and shift pricing from guesswork to a framework.

Our interactive and hands-on approach is proven across hundreds of software businesses and teaches companies how to price for tomorrow while solving for today.