[Hiring] Head of Marketing @Toogeza

Role Description

Currently, we are looking for a Marketing Director for RNK Health to own marketing and product analytics, reporting, and tracking across their acquisition channels.

This is a hands-on role. You will oversee:

• Paid acquisition
• Affiliates
• Creative
• Funnels
• CRO
• Email/SMS
• Analytics
• Marketing performance

You should be comfortable digging into the data yourself, identifying problems, and deciding what we should test, fix, or scale next.

What you will own

• Paid acquisition: Oversee paid acquisition strategy across Meta Ads, Google Ads. Guide budget allocation, testing, scaling, and optimization decisions based on funnel performance and revenue impact.
• Affiliates: Own affiliate strategy and performance. Evaluate partners, manage economics, monitor traffic quality and performance, and identify opportunities to scale.
• Creative strategy: Oversee creative strategy and testing across paid channels. Work with the creative team to continuously test new concepts, messaging, hooks, offers, and formats based on performance data.
• Funnels and CRO: Own funnel performance and conversion optimization. Drive structured A/B testing across landing pages, funnels, offers, pricing, checkout flows, upsells, and other key conversion points.
• Email/SMS: Oversee lifecycle marketing in Customer.io, including automation, lead nurture, abandoned checkout, cross-sells, winbacks, campaigns, and deliverability.
• Analytics and attribution: Oversee marketing reporting and dashboards in Mixpanel. Own visibility into CAC, ROAS, CR, AOV, retention, LTV, and attribution. Make sure we can trust the data behind our decisions.
• Product alignment: Collaborate with Product on analytics, attribution, tracking, marketing integrations, A/B testing, and conversion optimization. Own the marketing side of experiments, from identifying what to test to reviewing results and deciding what to scale.
• Marketing strategy: Own end-to-end marketing strategy, budgets, priorities, and execution across all channels. Identify growth opportunities and make sure teams are focused on the highest-impact initiatives.
• The marketing team: Manage and coordinate paid acquisition, affiliates, CRO, creative, email/SMS, and other marketing functions. Set clear KPIs, priorities, and accountability across the team.

Qualifications

• 5+ years in performance or growth marketing, with leadership experience
• Strong experience with Meta Ads, Google Ads, and affiliate marketing
• Experience managing and scaling significant DTC advertising budgets
• Experience scaling a subscription business
• Strong experience with analytics, attribution, and tracking tools (Mixpanel experience a plus)
• Strong understanding of funnels, CRO, A/B testing, and data-driven optimization
• Strong understanding of creative testing and performance creative
• Strong understanding of CAC, ROAS, CR, AOV, retention, and LTV
• Experience managing multiple marketing teams and specialists
• Experience in telehealth, supplements, weight loss, or another subscription health business
• Comfortable digging into data yourself instead of waiting for someone else to explain it

Nice to have

• Experience in telehealth, supplements, weight loss, or another subscription health business
• Experience improving attribution and tracking across multiple marketing channels

Company Description

RNK Health is a fast growing telehealth brand. We help people get treatments like NAD+, sermorelin, tirzepatide, semaglutide, and B12 — prescribed by licensed providers and shipped to their door. We run our own ads, funnels, creative, email/SMS, affiliates, and analytics.