[Hiring] EMEA Marketing Lead @Atlassian

Role Description

DX is already in EMEA. This role is about expanding our reach and presence in the region. We're looking for an EMEA Marketing Lead to own DX's presence in the region. This role needs to be the connective tissue between our EMEA market and the rest of DX marketing: translating what's landing and what we need to do differently to win in the region. That means knowing the target accounts, partnering closely with AEs, and building the right mix of plays to reach the right people. This is a founding-marketer role: someone with experience who can figure out what needs to happen, then make it happen.

Responsibilities

• Accounts & field partnership
  • Maintain a working view of target accounts in the region—who's in them, what campaigns have reached them, and where they sit in the pipeline.
  • Partner with AEs to build account engagement plans: identify the right contacts, match programs to buying stage, and ensure every priority account is getting reached with something relevant.
  • Execute the plays that bring those plans to life—executive roundtables, CxO dinners, partner-led motions, direct mail, personalized digital campaigns, 1:1 ABM touches, or whatever else the account needs.
• Messaging & market intelligence
  • Be the voice of EMEA inside the marketing org. Bring back what you're hearing from customers, AEs, and partners so global programs reflect what's actually happening in the region.
  • Review existing ads, emails, and campaign assets alongside demand gen and push for changes that make them work in-region: language, cultural context, proof points, positioning.
  • Identify gaps in case studies, product marketing, and website content that limit regional resonance—and make sure the right teams know about them.
• Events & executive programs
  • Work with the events team to ensure DX has the right presence at the right events in EMEA— and support that presence directly, whether that means running a booth, hosting a side event, or shaping on-site activations.
  • Run use-case-led executive programs (roundtables, CxO dinners, invitation-only events) that bring the AI transformation story to senior decision makers in the region.
  • Partner with Events and Events Content Managers to recruit executives at target accounts as attendees or speakers.
  • Design regional ancillary programming around global moments (TEAM, Team on Tour) that turns brand presence into territory-specific pipeline opportunities.
• Webinars & content
  • Host regional webinars in your timezone featuring the EMEA Field CTO, North America Field CTO, researchers, or other subject matter experts—content calibrated to the EMEA audience and business context.
  • Partner with demand gen to promote those programs locally and drive the right attendees.
• Growth & experimentation
  • Identify and test new channels, communities, partners, or plays that could expand DX's reach in EMEA.
  • Build the case for scaling what works.

What success looks like in the first 6 months

• Month 1–2: Get oriented & start building
  • You have a working view of the top target accounts in EMEA—who's in them, what's reached them, and where they sit in the pipeline.
  • You've met and built a working relationship with the AEs, demand gen, events, and Field CTO you'll be collaborating with most.
  • You have a clear point of view on where the biggest gaps are: accounts we're not reaching, messaging that isn't landing, events we should be at but aren't.
  • At least one executive program (roundtable, CxO dinner, or similar) is planned and in motion.
  • Account engagement plans exist for the highest-priority accounts, with specific plays tied to each.
  • You've reviewed existing campaign assets with demand gen and pushed through at least some regional adaptations.
  • You've identified 2–3 gaps in case studies, positioning, or content and escalated them to the right teams.
• Month 3–5: Show early traction
  • You've hosted or co-hosted at least one regional webinar with measurable attendance from target accounts.
  • Target accounts are being reached with a higher-touch, more relevant mix of programs than before you joined.
  • You're actively feeding market intelligence back into PMM and demand gen, and it's changing decisions.
  • You have a view on what's working, what isn't, and what you'd prioritize in the next six months.

Qualifications

• You've run field or regional marketing in a B2B SaaS or developer tools company with limited support, which means you know how to prioritize ruthlessly.
• You think in accounts and people, not audiences—give you a named account list and you'll build a real plan around it.
• You've run executive programs/events before—e.g., the positioning, agenda design, and follow-through that make them land.
• You're as comfortable writing a webinar brief as you are reviewing a campaign sequence or working a booth; you don't wait for someone else to do the work.
• You have strong instincts about what messaging works in different markets and the confidence to push back when something won't resonate in your region.
• You collaborate well with demand gen, events, product marketing, and sales. You know how to make those relationships productive without needing to own everything.
• You're motivated by building something that isn't fully built yet. This role has room to define itself, and that appeals to you.

Benefits

• Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community.
• Our offerings include health and wellbeing resources, paid volunteer days, and so much more.