[Hiring] Head of Growth / Growth Lead @Abakus Center

Role Description

Your primary mission will be to establish a high-performing Growth function and drive scalable, sustainable growth in new subscriber acquisition across our key markets (Romania, Russia, English-speaking countries, Germany, etc.) and future expansion territories.

• Lead the Growth Function: Manage the internal marketing team, external contractors, and the advertising budget, ensuring optimal allocation across all channels.
• Scale & Innovate: Scale proven, high-performing channels while cutting underperformers; identify, test, and launch new acquisition channels.
• CRM Strategy: Build and optimize CRM marketing to nurture leads and maximize lifetime value.
• Conversion Optimization: Plan and execute A/B tests on landing pages, offers, quizzes, lead forms, and entire sales funnels.
• Data-Driven Experimentation: Design, launch, and analyze growth experiments to continuously improve performance.
• Analytics Ownership: Own key metrics including CAC, CPL, ROMI, and conversion rates across all stages of the funnel.
• Cross-Functional Collaboration: Work closely with the Sales department to improve funnel efficiency and drive revenue.
• Team Building: Influence team structure, define KPIs for team members, and participate in hiring new specialists.
• Strategic Planning: Develop and execute a comprehensive Growth Roadmap that aligns with overall business objectives.

Qualifications

• Proven experience as a Head of Growth, Growth Lead, or Head of Performance.
• Experience leading and managing a team of 10–15 people.
• Track record of managing advertising budgets of $30,000+ per month.
• Demonstrated success in scaling B2C marketing efforts.
• Strong hands-on experience in Performance Marketing (Meta Ads, Google Ads, etc.).
• Experience launching new marketing channels and building scalable growth processes from the ground up.
• Deep understanding of marketing analytics and metrics: CAC, ROMI, CPL, and conversions.
• Experience managing both external contractors and internal teams.
• English proficiency at B2 level or higher (working language).

Requirements

• Tech Stack:
• Google Sheets
• Looker Studio
• Roistat (or similar end-to-end analytics systems)
• Google Analytics
• Meta Ads / Google Ads
• CRM systems
• Email & SMS marketing services
• Task management systems (e.g., Asana, Trello, etc.)

Nice to Have

• Experience in the EdTech industry.
• Experience working across international markets.
• Proven experience building and scaling CRM marketing.
• Experience with subscription-based business models.

Who You Are

• High ownership mentality – you treat the business as your own.
• Highly results-oriented and driven by data.
• Energetic, proactive, and adaptable in a fast-paced environment.

Benefits

• 100% remote work in a fast-growing international company.
• The opportunity to directly influence company strategy and processes.
• Professional development and career growth in a global environment.
• A dynamic, supportive, and result-driven team culture.