[Hiring] Head of CRO @KittySpout

Role Description

KittySpout / DoggySpout is looking for a hands-on CRO Lead to join our team! You will own every conversion test across our site, landing pages, paid-acquisition funnels, on-site offers, and post-purchase upsells. This is an all-in-one role: you set the strategy and you do the work – building the backlog, briefing and QA-ing tests, launching them, and shipping the winners.

We spend $2,000,000+ per month on Meta, so your tests reach significance fast. We are looking to hire someone with 3–4+ years running CRO programs for Shopify DTC brands. The ideal candidate has deep hands-on Intelligems experience, has built and tested paid-acquisition funnels, and can show the data behind tests that lifted conversion rate, AOV, or revenue per visitor.

The mission of this role:

• Own every conversion test on both of our brands (site, landing pages, funnels, on-site offers, and post-purchase upsells) so each visitor is worth more every month.
• Success is a steady, well-run test program that lifts conversion rate, AOV, and revenue per visitor across every page, funnel, and offer.

Qualifications

• CRO Experience: 3–4+ years running CRO programs for Shopify DTC brands is a must.
• Proof of Results: A record of tests and funnels that lifted CVR, AOV, or RPV – with the data to back it up.
• Funnels: Experience building and testing paid-acquisition funnels and landing pages.
• Tools: Deep hands-on Intelligems experience, plus AfterSell (or similar), Microsoft Clarity, and Shopify analytics. You can set up and QA a test without help.
• Briefing & Agencies: Experience briefing developers and designers, and managing a CRO agency.
• Experiment Design: You write clear hypotheses, size tests properly, and call results on an agreed significance rule.
• Offer Sense: You know how bundles, discounts, subscriptions, and upsells change conversion, AOV, and margin.
• No issue working overtime or on the weekends if needed. You are passionate about your work.
• Excellent cultural fit as per our values above.
• Excited to play a big role in scaling the company and work closely with the founder.
• Bonus points: subscription or pet brand experience.

Requirements

• Own the CRO test plan and backlog for both brands, ranked by expected impact, so the biggest wins run first.
• Build, test, and launch paid-acquisition funnels, on-site offers, and post-purchase upsells.
• Brief, QA, and launch tests every week – then call results honestly and ship the winners.
• Drive measurable lifts in conversion rate, AOV, and revenue per visitor.
• Catch conversion drops the same day and bring the cause and the fix.
• Manage our CRO agency and decide with the Head of Growth when work moves in-house.
• Report CRO KPIs weekly and run the weekly CRO & Funnels meeting.

Accountabilities

• CRO test plan and backlog – Keep one ranked test plan per brand, scored on impact, confidence, and effort, so the highest-impact tests are always briefed and run next.
• Funnels – Run split tests on every paid-acquisition funnel each week, and build new funnels and landing pages that match our ad angles to lift conversion rate and RPV.
• Build, QA, and launch tests – Brief our web developer and designer, QA every variant (tracking, prices, discount codes, mobile and desktop), and launch tests on time, every week.
• Results, winners, and conversion monitoring – Call finished tests honestly, ship the winners, and catch any conversion drop the same day.
• CRO agency – Manage our CRO agency's test list, targets, and results, and decide with the Head of Growth when the work moves in-house.
• CRO reporting and meetings – Report conversion rate, RPV, AOV, tests live, and win rate weekly, and run the weekly CRO & Funnels meeting.

Salary Expectation

USD $4,000 – $6,000+ per month (based on experience and expertise).