[Hiring] Head of Brand & Product Marketing @HyperionDev

Role Description

As the Head of Brand and Product Marketing, you’ll lead branding and product marketing initiatives across HyperionDev’s education technology offerings and Longdue’s upcoming video game projects. This role blends strategic leadership with hands-on creative direction, overseeing brand storytelling, campaign ideation, and go-to-market planning across two very different, but equally mission-driven, brands.

• On the HyperionDev side, evolve the identity and messaging of one of the world’s top coding bootcamp providers.
• On the Longdue side, shape the launch strategy, campaign storytelling, and go-to-market materials for an ambitious, narrative-first RPG.
• Lead a cross-functional studio team, including content creators, designers, and product marketers.
• Craft cohesive brand narratives, deliver high-impact creative campaigns, and ensure product success across education and entertainment.

Responsibilities

• Brand Strategy: Build and refine the architecture of the HyperionDev brand and its sub-brands.
• Product Marketing: Lead the product marketing team to understand customer insights, create positioning strategies, and develop messaging for product launches.
• Campaign Management: Lead end-to-end development of cross-channel campaigns for product launches, events, and brand awareness.
• Creative Direction: Lead creative ideation sessions and set the vision for all campaign storytelling and visual identity.
• Market Research: Conduct ongoing market and audience research to refine positioning, identify trends, and maintain a competitive edge.
• Studio Collaboration: Act as the central creative lead for the studio team, working closely with artists, narrative designers, and marketers.
• Cross-functional leadership: Partner with admissions, product, careers, and game development teams to align go-to-market strategies.
• Content Strategy: Oversee content marketing efforts for both performance and brand campaigns.
• Events and Activations: Plan and execute brand activations, roadshows, and events that engage key audiences.
• Team Management: Hire, manage, and mentor a growing team of marketers, copywriters, and designers.

Qualifications

• At least 7 years of marketing experience in brand management and product marketing, ideally within high-growth industries.
• Proven track record in managing large-scale consumer marketing campaigns, including at an international level.
• Strong project management skills with a history of leading cross-functional teams.
• Proficiency in digital marketing, social media management, and PR strategies.
• Excellent communication skills with experience in managing cross-functional teams and stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• Experience with project management tools (e.g., Basecamp, Trello) and agile methodologies.
• Management of external suppliers, agencies, and freelancers.
• Experience with content calendars and scheduling tools.
• Strong analytical skills, including detailed knowledge of website data analysis tools (e.g., Google Analytics).

Benefits

• Flexible & remote working: We are a remote-friendly organisation and offer flexible work options.
• Generous annual leave and medical benefits: Up to 19 annual leave days and health insurance or medical aid benefits.
• Join the heart of tech in Africa, the US, and Europe: Work with leaders in edtech and developer assessments.
• Life-changing work: Solve real problems that make education and tech careers accessible.