[Hiring] GTM Specialist, Demand Orchestration & Outbound @Lean Layer

Role Description

Lean Layer is the #1 Rated RevOps Agency on G2, and we're doubling our consulting team over the next year. Our reputation is built on excellent results, which means we need to keep hiring excellent people. We're looking for an experienced GTM Specialist who can design, build, and improve the systems and automation that power demand orchestration and outbound prospecting for our clients.

Clients come to us for help building their GTM infrastructure, fixing lead management processes, connecting disconnected tools, and automating work that sales and marketing teams are still doing manually. You'll work closely with our RevOps Consultants to understand what clients need, recommend the right approach, and build the solution.

This role is consultative and hands-on. You'll help clients think through their processes, data, technology, and automation, balancing what they need today with what will scale. You'll be expected to challenge existing approaches, make recommendations, and personally implement the solutions.

The ideal candidate believes in keeping things simple and not over engineering, but also loves to nerd out on the latest tech and knows which one a client actually needs.

Qualifications

• Has built demand orchestration and outbound infrastructure from the ground up and can take a business problem through to a working, tested solution.
• Understands how lead lifecycle, scoring, routing, buying signals, enrichment, and outbound systems fit together.
• Has strong technical experience across Salesforce, HubSpot, Clay, and modern GTM automation tools.
• Thinks in systems: data in, logic applied, action out, result measured.
• Understands the daily reality of marketing, SDR, and AE teams and builds for adoption, not just functionality.
• Loves replacing repetitive work with automation and AI where it makes sense.
• Can advise clients on technology choices, processes, and how to improve their existing systems.
• Is comfortable working across multiple client projects and technology environments.

Requirements

• 6+ years of hands-on experience in GTM Engineering, Marketing Operations, Revenue Operations, Sales Operations, or similar roles.
• Proven experience building and implementing lead management, routing, enrichment, and outbound automation systems in B2B environments.
• Strong Salesforce and HubSpot experience, including CRM configuration, workflows, and integrations.
• Advanced Clay experience, including enrichment waterfalls, automated workflows, AI columns, and CRM integrations.
• Experience with sales engagement platforms such as Outreach, Salesloft, Apollo, or similar tools.
• Experience with routing, enrichment, or intent platforms such as LeanData, Chili Piper, ZoomInfo, 6sense, or UserGems.
• Comfortable building integrations using APIs, webhooks, and automation tools such as n8n, Zapier, or Make.
• Experience building AI or LLM-based workflows for research, qualification, enrichment, or GTM automation.
• Comfortable working directly with clients, explaining technical decisions, and managing implementations.
• Can show us systems and automations you've personally built and explain exactly how they work.

Benefits

• Help develop Lean Layer's implementation approaches, templates, and best practices for Demand Orchestration & Outbound.
• Share technical expertise and emerging technology with the wider consulting team.
• Contribute to Deep Dive workshops, courses, and practical learning content.

Company Description

Learn more about working at Lean Layer: https://www.leanlayer.com/career-at-lean-layer

Visa Sponsorship: We do not currently offer U.S. visa sponsorship or transfers.

Canadian and Brazilian Residents: Applications are welcome. Hiring outside the United States is currently through full-time contractor arrangements.