[Hiring] GTM Engineer @PartsBase Inc.

Role Description

GTM Engineering sits at the intersection of marketing strategy, revenue generation, data, and automation, turning market intelligence and buyer insight into repeatable growth opportunities for PartsBase.

PartsBase is seeking a GTM Engineer to build and scale the workflows, systems, and outbound strategies that help our Sales teams engage the right aviation, aerospace, and defense buyers and suppliers at the right time. This is not a traditional demand generation or marketing operations role. GTM Engineers are hands-on builders who own the full lifecycle of a growth play, from identifying an opportunity and developing a hypothesis through workflow creation, experimentation, and measurable commercial impact.

The role combines growth marketing, account-based strategy, data enrichment, AI, and sales enablement. You will work directly with Sales to identify promising markets, uncover buying signals, map buying committees, and turn these insights into targeted outbound plays. Using Clay, AI, and connected data workflows, you will give sellers the context and tools they need to engage prospects more effectively and to convert them into active marketplace subscribers.

Success requires strong marketing judgment, technical curiosity, hands-on workflow-building experience, and the ability to connect automation to real commercial outcomes.

In This Role, You'll

• Identify promising market segments, buying situations, and account-level triggers in partnership with Sales, such as fleet changes, new repair station certifications, AOG demand, and distributor expansion.
• Develop targeted outbound plays, defining the audience, buyer problem, messaging, offer, seller action, and success criteria.
• Build, own, and optimize Clay tables and research workflows, connecting enrichment, signal detection, account research, and contact discovery.
• Use AI to interpret market signals, classify accounts, and generate relevant research and messaging inputs.
• Map key accounts and buying committees across airlines, MROs, distributors, OEMs, and government and defense buyers, providing sellers with clear, evidence-based insights and recommended actions.
• Work directly with Sales teams to test outbound plays, gather feedback, measure performance, and determine what to scale or refine.
• Establish quality controls and source references to ensure research and AI-generated outputs are accurate and trustworthy.
• Turn successful experiments into reusable workflows, signals, audience logic, and play templates.
• Connect outbound strategies with ABM, paid media, and lifecycle marketing initiatives, including new subscriber acquisition, onboarding, engagement, and renewal.
• Partner with RevOps on CRM integrations, sales tooling, tracking, and workflow governance.

Qualifications

• Experience building B2B outbound, growth marketing, demand generation, or account-based marketing programs.
• Strong marketing judgment across segmentation, buyer problems, positioning, and messaging.
• Hands-on experience with Clay or similar data enrichment and workflow automation platforms.
• Practical experience using AI for research, classification, personalization, and decision support.
• A track record of working directly with Sales teams to turn growth ideas into executed outbound plays.
• Experience identifying buying signals, researching accounts, and mapping buying committees.
• The ability to distinguish verified evidence from assumptions and evaluate results critically.
• A commercially minded approach, connecting growth activity to meetings, opportunities, and pipeline.

Requirements

• Growth Marketing and GTM Strategy
• Understanding of B2B go-to-market strategies, outbound motions, demand generation, and ABM.
• Ability to identify high-value segments and translate buyer insight into targeted growth plays.
• Experience developing messaging and value propositions for specific audiences.
• Attribution & Tracking: Strong grasp of UTM governance, campaign tracking, attribution modeling, and funnel analytics.
• Technical and Automation Skills: Hands-on experience with Clay or comparable enrichment and automation platforms.
• AI & Agentic Workflows: Hands-on experience building and running AI-powered workflows or agents in production, using tools like Claude, OpenAI, Clay, n8n, or HubSpot's AI features.
• HubSpot: Hands-on expertise, including workflows, scoring, lifecycle management, and building custom objects and data models.
• Systems Architecture: A track record of designing and maintaining marketing and GTM systems, including website, CRM, and campaign infrastructure, and how they connect.
• Integrations: Experience managing APIs, middleware tools, and data syncs across GTM systems, connecting data sources, research workflows, and automation tools.
• Ability to structure data, troubleshoot workflows, and maintain data quality.
• Sales Partnership and Execution: Proven ability to work closely with Sales teams to develop and execute outbound strategies.
• Ability to translate account insights into clear seller context and actionable recommendations.
• Experience gathering feedback, improving adoption, and measuring commercial impact.

Benefits

• Fully remote work environment.
• Team-focused culture celebrating each other's successes.
• Inclusive culture valuing unique contributions.

Company Description

PartsBase Inc. is the world's largest online Aviation Marketplace and Community. Our global community is comprised of over 6,500 companies accessing our technology in over 140+ countries & territories. We work with some of the biggest brands in aviation including Delta, Northrop Gruman, AvAir, Heico, Chevron, Air France Industries, and Air Australia.