[Hiring] GTM Systems Manager @12twenty

Role Description

12twenty is seeking a highly analytical, hands-on GTM Systems Manager to own the systems, integrations, and data infrastructure that power our Marketing, SDR, and Sales teams.

• Salesforce is our single source of truth.
• Responsible for making tools like HubSpot, Gong, Nooks, and ZoomInfo operate as one system.
• Own how prospects move from first engagement through marketing qualification, SDR follow-up, and into the sales pipeline.
• Build and maintain routing and assignment logic in Salesforce Flow.
• Hands-on individual contributor role focused on solving problems and building scalable workflows.

Qualifications

• 3 to 5+ years in Revenue Operations, Marketing Operations, Sales Operations, or a similar systems-focused role.
• Advanced Salesforce administration experience, including configuration, Flow, reporting, and dashboards.
• Experience building lead routing and assignment logic in Salesforce Flow.
• Hands-on HubSpot experience, including workflows, lead scoring, lifecycle management, and Salesforce integration.
• Experience administering sales engagement and dialing platforms (Nooks or similar) and data enrichment tools (ZoomInfo or similar).
• Working knowledge of APIs, webhooks, and integration platforms such as Zapier or Workato.
• Experience integrating product or application usage data into a CRM or marketing automation platform.
• Strong analytical, troubleshooting, documentation, and communication skills.

Requirements

• Salesforce Administrator certification (preferred).
• Experience with tools such as Gong, Clay, LeanData, Chili Piper, Outreach, Salesloft, or Apollo (preferred).
• Experience supporting a SaaS business with multiple segments, products, or buyer types (preferred).
• Experience implementing territory models, named accounts, or rules of engagement in Salesforce (preferred).
• Experience with SQL or other tools for advanced reporting and data management (preferred).
• Experience with data warehouses, customer data platforms, or reverse ETL tools (preferred).
• Exposure to AI-enabled GTM workflows (preferred).

Benefits

• Competitive salary
• Generous PTO policy
• Full benefits, including 401(k)
• Regular team happy hours and activities
• Remote work flexibility