Role Description
As the Specialist, Growth Marketing - Display, you will own the strategy, execution, and optimization of our upper-funnel display advertising campaigns to drive brand awareness and business growth. Serving as the primary day-to-day lead for our external agencies and vendors, you will translate performance data into actionable insights, oversee creative development, and manage the display budget from forecasting to billing. This is a highly collaborative role where you will partner with internal cross-functional teams—including Creative, E-commerce, Analytics, and Paid Social—to align display initiatives with overarching business goals and regularly share performance trends with leadership.
What You Will Do
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Drive and execute various upper-funnel display campaigns by defining the campaign objectives, identifying accurate audiences, and providing spend recommendations based on performance data.
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Lead the creative briefing process and manage timely creative refreshes, track performance over time, identify best practices, and ensure all assets are delivered in time for campaign launch.
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Analyze relevant performance metrics across campaigns (CTR, CPSV, CPM, ROAS, etc.) to identify data-driven insights, proactively identify and synthesize trends or anomalies to better understand and drive overarching business performance.
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Serve as the point of contact for our agency and vendors via email and in meetings, ensuring partner accountability and their understanding/alignment with business goals.
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Identify and lead impactful optimizations to existing and new campaigns in close partnership with agency and vendors.
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Assist in various ad hoc projects or workflows with relevant internal teams, including but not limited to Retail Media, Paid Social, and the broader display team.
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Collaborate with multiple teams (e-commerce, analytics, creative, etc.) to align display initiatives with broader business goals, regularly communicating performance updates, platform changes, and key learnings to leadership.
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Support testing roadmap strategy, planning, and execution by staying ahead of emerging marketing trends and industry best practices and understanding overarching business priorities.
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Oversee the Display advertising budget, managing pacing, forecasting, and the end-to-end billing process.
Qualifications
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Bachelor’s Degree in a related field (preferably Marketing, Economics, or Business Management).
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2+ years of digital performance marketing experience at a media agency or retail company. Minimum 2 years of full-time experience managing display/programmatic campaigns (tracking, planning, reporting).
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Highly analytical and comfortable with data sets, able to conduct analysis independently and clearly communicate results to stakeholder audiences at all levels, internal & external.
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Experience with high-growth consumer companies, ideally retail or luxury e-commerce businesses.
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Understanding of display DSPs (e.g., DV360, The Trade Desk, etc.), capabilities and buying methods (Programmatic, PMP, direct IO).
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Strong business acumen with excellent verbal and written communication skills.
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Experience in web analytics platforms (Adobe Analytics/Omniture/Tableau).
Requirements
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Prior experience using customer data platforms (CDPs, LiveRamp).
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Ability to translate multiple data inputs into insights and strategies.
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Desire to proactively share learnings internally and externally.
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Familiarity with marketing performance metrics (MTA, CPV, CTR, CPC, etc.).
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Experimentation mindset and comfort with testing and learning.
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Strong project management skills, juggling multiple projects and deadlines.
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A positive, growth mindset - proactive, resourceful, curious.
Benefits
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Opportunity to work in a dynamic fast-paced environment at a company experiencing growth and transformation.
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Exposure to rewarding career advancement opportunities across the largest multi-brand luxury retailer from retail to distribution, to digital or corporate.
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Comprehensive benefits package for all eligible full-time employees (including medical, vision, and dental).
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An amazing employee discount.
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We offer the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, basic life insurance, supplemental life insurance, disability insurance, and a variety of additional voluntary benefits (such as critical illness, hospital and accident insurance).