[Hiring] Growth Marketing Manager, Lifecycle @Stripe

Role Description

As a Growth Marketing Manager (Lifecycle), you will be a key driver of global marketing efforts to drive demand and revenue growth - designing, implementing, and optimizing scaled lifecycle campaigns across user segments and life stages. You will help create uncommonly great user journeys across email, dashboard surfaces, and content through a relentless focus on user experience and channel optimization.

Responsibilities

• Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. product activation, revenue, cross-sell, retention).
• Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization.
• Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale.
• Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization.
• Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing.

Qualifications

• 7+ years of work experience.
• 5+ years of experience in a marketing role designing and launching campaigns.
• 3+ years of experience analyzing and taking action on the performance of marketing campaigns.
• 3+ years of experience writing marketing briefs.
• 3+ years of experience leveraging data and ML-driven techniques.

Preferred Qualifications

• 3+ years of email marketing/CRM experience.
• 3+ years of B2B marketing experience.
• Experience with Marketo, Salesforce, and/or Salesloft.