[Hiring] Growth Marketing Manager @COLLETTE TRAVEL SERVICE INC

Role Description

Collette is seeking a Growth Marketing Manager – Partnerships Canada to join our Marketing Team. This is a remote role. The ideal candidate resides in the greater Toronto area.

The Growth Marketing Manager – Partnerships Canada is responsible for driving partner-led revenue growth through strategic marketing initiatives with consortia, host agencies, key partners, and other North American trade accounts. This role combines strategic planning, data-driven decision-making, and relationship management to identify growth opportunities, develop innovative marketing programs, and strengthen partner engagement. Working closely with Business Development and cross-functional teams, the incumbent helps position Collette as the most advisor-friendly tour operator while delivering measurable business results.

• Develop and execute partner marketing strategies that drive growth, engagement, and revenue across key trade partnerships.
• Translate business objectives and partner goals into actionable marketing plans, campaigns, and recommendations.
• Build and maintain strong relationships with partners, collaborating closely with Business Development to support account plans and shared growth initiatives.
• Partner with Marketing, Sales, Revenue, Product, Creative, Project Management, and Operations teams to develop and execute integrated marketing programs.
• Manage partner marketing budgets, timelines, deliverables, reporting, and ROI measurement.
• Analyze partner performance, advisor engagement, campaign results, and market trends to identify opportunities and optimize marketing strategies.
• Present results, strategic recommendations, and growth opportunities to internal stakeholders and partner organizations.
• Represent Collette at partner meetings, industry events, and trade engagements.
• Monitor industry trends, competitive activity, advisor feedback, and partner priorities to inform future strategies.
• Drive continuous improvement through performance analysis, innovation, and best-practice sharing.
• Manage direct reports and support additional projects and responsibilities as assigned.
• Embrace a mindset of curiosity and continuous learning, actively exploring and leveraging AI and other emerging technologies to improve processes, elevate content, and drive efficiency across the organization.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Hospitality, Tourism, or a related field.
• 5–8+ years of experience in growth marketing, partnerships, sales, product marketing, or related disciplines with a proven track record of driving revenue growth.
• Knowledge of partner marketing, account-based marketing, customer acquisition, lifecycle marketing, and revenue growth strategies.
• Experience working with consortia, host agencies, travel advisors, trade partners, or the travel and tourism industry preferred.
• Strong analytical skills with the ability to leverage data, market intelligence, advisor feedback, and performance insights to identify opportunities and drive results.
• Experience managing budgets, forecasting ROI, and measuring marketing effectiveness.
• Exceptional relationship-building, communication, presentation, and stakeholder management skills.
• Strong project management and organizational abilities with the capacity to manage multiple priorities and deadlines.
• Experience using CRM systems, marketing technologies, analytics platforms, and AI-enabled tools.
• Ability to influence cross-functional teams, think strategically, solve problems, and execute effectively in a fast-paced environment.
• Willingness to travel for partner meetings, trade events, and internal collaboration as needed.

Benefits

We believe in taking care of our team—inside and outside of work.

• The pay range for this position is $90,000 – $125,000 CAD.
• Health & Wellness: Supplemental Healthcare —plus a Peloton One Membership to keep you moving.
• Time Off: Generous PTO, paid holidays, and your birthday!
• Volunteer Time: Paid hours to give back to causes you care about.
• Financial Security: RRSP Employer Match.
• Family Support: Paid parental leave, paid bereavement leave and access to our Employee Assistance Program.
• Career Growth: Tuition reimbursement to help you level up your skills.
• Exclusive travel discounts, incentives and more.