[Hiring] Growth Marketing Manager @Veem

Role Description

Veem is hiring a hands-on, strategic Growth Marketing Manager to drive scalable, data-led growth across our B2B funnel. You will own initiatives spanning acquisition, activation, pipeline creation, revenue, retention, and expansion. This role sits at the intersection of Marketing, Sales, and Product. You will develop demand-generation programs, improve funnel conversion, strengthen product-led and sales-assisted motions, and create a disciplined experimentation engine focused on measurable business outcomes.

This is a hands-on individual contributor role focused on:

• Full-funnel growth strategy and execution
• Demand generation, ABM, and paid acquisition
• Lifecycle marketing and customer expansion
• Conversion-rate optimization and experimentation
• Marketing automation and AI-enabled workflows
• Analytics, attribution, and revenue performance

This is not a role focused solely on brand awareness or top-of-funnel lead volume. Success requires direct ownership of pipeline quality, conversion, revenue impact, and growth efficiency.

The ideal candidate can:

• Translate business goals into measurable growth programs
• Balance strategic planning with hands-on campaign execution
• Identify and resolve friction across complex B2B buying journeys
• Build strong operating relationships with Sales and Product
• Use data to prioritize opportunities and improve performance
• Lead projects and develop team members without relying on formal authority

You will work with stakeholders across the business to establish growth priorities, execute programs quickly, and build repeatable systems that support Veem’s continued expansion.

Qualifications

• 4–8+ years of experience in B2B growth, demand generation, performance marketing, revenue marketing, product growth, or lifecycle marketing.
• Experience in fintech, payments, financial services, or cross-border payments.
• Experience operating in a growth-stage company, ideally with approximately 100–500 employees or a comparable environment.
• A proven record of generating qualified pipeline and revenue, beyond top-of-funnel activity metrics.
• Strong understanding of B2B funnels, including lead, MQL, SQL, opportunity, and closed-won stages.
• Hands-on paid acquisition experience across Google Ads, LinkedIn Ads, paid search, or paid social.
• Experience with funnel optimization, conversion-rate optimization, and structured experimentation.
• Experience building lifecycle, nurture, reactivation, retention, or expansion programs.
• Strong working knowledge of CAC, LTV, ROAS, attribution, conversion, and pipeline reporting.
• Hands-on experience with HubSpot, Salesforce, Marketo, or comparable CRM and marketing automation platforms.
• Experience working with analytics tools such as GA4, Mixpanel, SQL, or similar platforms.
• Experience using or managing AI-enabled tools, agents, or automated workflows.
• Strong cross-functional partnership skills, particularly with Sales and Product teams.
• A strategic but hands-on working style, with the ability to prioritize and execute in an ambiguous environment.
• Experience leading projects, mentoring colleagues, or managing and developing team members.

Requirements

• Strong bonus points for candidates with:
• Product-led growth or hybrid product-led and sales-assisted experience
• Account-based marketing and ICP-based targeting expertise
• 6sense or other intent-data platform experience
• Experience optimizing demo, trial, or self-serve signup journeys
• Campaign experience across Canada, the United States, Europe, or other international markets
• Technical fluency with tracking, integrations, APIs, and growth tooling
• Experience marketing global payments, virtual accounts, card products, or stablecoin-enabled financial services

Benefits

• Salary + Bonus + Stock Options + Health Benefits + 3 Weeks Vacation