[Hiring] Growth Marketing Manager @LifeWorks

Role Description

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health.

We are looking for a Growth Marketing Manager to drive demand generation and pipeline growth in the UK and Benelux markets, and collaborate closely with Sales, Customer Success, and Product teams.

This role is focused on executing region-specific strategies to generate marketing-qualified leads (MQLs) and nurture them through the funnel to sales-qualified leads (SQLs) and beyond.

• Pipeline Growth & Lead Nurturing
  • Develop and execute UK and Benelux-specific growth marketing strategies to drive MQLs and pipeline growth.
  • Own middle and lower-funnel marketing, implementing nurture programs that progress leads from MQL to SQL through multi-touch campaigns.
  • Design and optimize lead nurturing flows, leveraging email marketing, content, and personalized outreach to improve conversion rates.
  • Develop and implement a segmented marketing approach, identifying high-value prospect groups and tailoring engagement to their specific needs throughout the funnel.
  • Collaborate with sales teams to refine lead scoring models and improve MQL-to-SQL conversion.
• Regional Events & Partner Engagement
  • Plan, execute, and optimize regional events, including industry conferences, partner engagements and hosted activation, to drive brand awareness and lead generation.
  • Build and manage relationships with partners and key stakeholders, developing co-marketing initiatives that amplify reach and impact.
  • Develop an integrated event marketing approach that ensures participation translates into measurable business impact and pipeline contribution.
• Campaign Execution & Collaboration
  • Develop and execute multi-channel marketing campaigns, including paid media, content marketing, and email automation linked to business priorities.
  • Work closely with the global marketing team to align regional demand generation efforts with top-of-funnel awareness campaigns (e.g., social media, thought leadership content, and paid campaigns).
  • Optimize campaigns to ensure seamless lead handoff from awareness to engagement and nurture.
  • Make informed, data-driven decisions on campaign targeting, channel mix, messaging and investment, adjusting activity based on performance.
  • Continuously test and optimise campaigns to improve conversion and pipeline contribution.

Qualifications

• Proven experience in B2B growth marketing, demand generation, or field marketing, ideally within high growth organisations.
• Strong track record of executing pipeline-focused marketing campaigns, including ABM, digital, and event-based marketing.
• Experience in lead nurturing and conversion optimization, with a focus on moving MQLs through to SQLs.
• Proficiency in marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce).
• Experience collaborating on top-of-funnel awareness campaigns, especially across social media and digital channels.
• Data-driven mindset with the ability to analyse campaign performance and optimise lead progression.
• Adaptable and pragmatic: Comfortable with change and can work effectively even when processes aren't fully defined.
• Strong project management and stakeholder collaboration skills, with the ability to execute campaigns end-to-end.
• Knowledge of the UK & ROI business landscape and familiarity with regional marketing trends.

Requirements

• Nice to have: Event management or project management background.
• Knowledge of the Benelux market or Dutch language skills.

Benefits

• Opportunity to drive impactful marketing programs and prove marketing's strategic value in a key growth region.
• Collaborative environment where you'll work closely with Sales, Customer Success, Product, and cross-functional teams.
• Competitive salary and benefits package.
• Fully remote work in the UK, with a preference for candidates based near London for office collaboration/attending events.