[Hiring] CRM Specialist @BorrowMyDoggy

Role Description

We’re looking for a hands-on CRM & Lifecycle Marketing Specialist with experience using Braze to support our in-house CRM Lead with execution and delivery across lifecycle communications. This is a part-time role (2–3 days per week) and could suit someone who already works in CRM and wants to add meaningful, flexible work alongside another position, consultancy or portfolio career.

You’ll be building and optimising campaigns and customer journeys rather than just planning them, so hands-on Braze experience is important.

• Build and send newsletters, lifecycle and engagement communications across email, push and in-app
• Support the CRM Lead in executing customer journeys in Braze
• Create and manage user segments based on behaviour, activity and lifecycle stage
• Help maintain and optimise onboarding, engagement and reactivation flows
• QA campaigns and journeys to ensure accuracy, timing and relevance
• Use CRM data to identify opportunities to improve engagement, response and retention
• Work with Customer Care, Product and Ops where CRM supports the member experience

Qualifications

• Hands-on experience in a CRM or lifecycle marketing role for a subscription or online business
• Working knowledge of Braze - you should be comfortable building campaigns, segments and journeys yourself
• Strong attention to detail and confidence managing live CRM sends
• Data-aware mindset with an understanding of engagement and retention metrics
• Clear written communication skills

Requirements

• Quick to learn and able to think on your feet
• Self-motivated and comfortable working independently (fractional setup)
• Outgoing and energetic, with a positive “roll-up-your-sleeves” mindset
• Naturally organised and proactive - you spot what needs doing and get it done

Benefits

• Competitive salary
• A fun and friendly dog loving team
• Contribute to shaping the future of a rapidly growing tech company
• Work with a mission-driven brand and an engaged, dog-loving community