[Hiring] CRM Specialist @Twinkl

Role Description

We’re looking for a data-driven and strategically minded CRM Specialist to support and optimise Twinkl’s triggered email strategy. In this role, you’ll focus on improving onboarding, engagement, and retention for trial and paying users through high-impact automated email journeys. You’ll work closely with marketing, product, analytics, and content teams to test, analyse, and scale CRM activity that drives meaningful user engagement.

• Manage and optimise triggered email journeys
• Design and run AB tests across email campaigns
• Analyse CRM performance data and provide actionable insights
• Improve onboarding, engagement, and retention strategies
• Collaborate with cross-functional teams to drive CRM performance
• Support CRM best practices through training and documentation

Qualifications

• Strong analytical mindset and confidence working with data
• Experience with CRM platforms and email automation
• Strong written communication and copywriting skills
• Experience with analytics tools such as Google Analytics, Looker Studio, or Tableau
• Ability to manage multiple projects and stakeholders
• Collaborative and solutions-focused approach

Benefits

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process
• Flexible working with fully remote and hybrid working options - early bird or night owl? No problem - our flexible working policy helps you work the hours that suits you best
• 33 days annual leave per year, pro rata. You decide which public holidays to recognise. After 2 years of employment, your annual leave entitlement will accrue year on year up to 38 days annual leave
• An additional day of annual leave, a Me Day, to take time for yourself
• Charity day to volunteer and support a registered charity of your choice
• Westfield Health (including Health Club discount and Westfield Rewards discount and cashback)
• Learning and Development opportunities, with opportunities for internal mobility across various departments / areas of the business
• 4 x annual salary death in service life assurance
• Enhanced pension after long service
• Enhanced parental and adoption leave after long service
• Quarterly awards designed to reward and recognise our wonderful Twinkl employees
• Seasonal events for all UK employees so you can catch up with your new colleagues in person
• Twinkl Subscription