Role Description
We seek an experienced, hands-on Growth Marketing Manager to support the execution of Anatomy ITβs marketing and demand generation strategy. This is an individual contributor role for someone who is creative, data-driven, urgent, and an execution marvel.
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Deliver effective campaigns and impactful industry events.
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Build a full-funnel growth engine from design to launch to optimization.
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Create compelling, buyer-relevant content with a storytelling flair.
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Develop supportive sales enablement materials including capability decks, playbooks, and overview documents.
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Track demand generation progress reports, new learnings, key findings, and new opportunities.
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Manage multiple campaigns, events, and content initiatives simultaneously.
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Work with outside agencies, industry associations, and partner organizations.
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Leverage HubSpot, Salesforce, Co-Pilot, Asana, and Microsoft Office to manage timelines, calendars, resources, and deliverables.
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Identify opportunities for improvement and growth.
Qualifications
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5+ years of B2B marketing experience with demonstrated success executing multi-channel demand generation campaigns.
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Experience working with complex business models at MSP, MSSP, technology services, cybersecurity, or SaaS company.
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Strong command of marketing automation tools with 3+ years working in HubSpot.
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Excellent inbound marketing execution including digital marketing, events, social media, webinars, and paid initiatives.
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Detail oriented and deadline driven to plan and execute successful revenue-generating industry events.
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Strong quantitative and analytical skills comfortable with metrics, attribution, and performance analysis.
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Excellent writing and editing skills with the ability to translate technical concepts into clear business messaging.
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Leverage AI tools but personally validate messaging, content, research, and data captured.
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Comfortable managing multiple campaigns, projects, deadlines, and internal stakeholders simultaneously.
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Self-directed operating efficiently as an individual contributor with a small team in a fast-moving environment.
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Bachelorβs degree in marketing, communications, business, or related field, or equivalent professional experience.
Requirements
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Located in eastern time zone, preference given to EST and CST.
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Prior experience working for or marketing an MSP or MSSP.
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Healthcare IT, cybersecurity, or healthcare services marketing experience.
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Experience with Salesforce, ZoomInfo, Asana, EOS management.
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ABM experience, content syndication programs.
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Familiarity with healthcare buyer personas, including CIOs, CISOs, IT leaders, security leaders, compliance leaders, and practice executives.
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Familiarity with managed IT and cybersecurity services.
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Experience supporting channel or partner-led marketing programs.
Benefits
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This is a remote role requiring a dedicated workspace.
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Periodic travel for internal meetings, healthcare industry events, conferences, partner engagements, and other marketing activities.
Reporting Relationship
This position reports to the Head of Marketing and works closely with Sales, Channel, Revenue Operations, Service Delivery, Security, and other internal stakeholders to execute marketing programs aligned with Anatomy ITβs growth objectives.