[Hiring] Growth Marketing Manager @Aiwyn

Role Description

We're looking for a Growth Marketing Manager to own the pipeline for our B2B SaaS platform serving accounting firms. You'll build awareness, turn it into qualified meetings, and sharpen every stage of the funnel from first touch to closed deal. You'll work side by side with our product and customer marketing manager: they own launch messaging and surface our best customer stories, and you turn those stories into campaigns that fill the pipeline across channels. Our customers' success is our success, and this role exists to tell that story well — then measure what it moves. If you think strategically about growth and love to build and ship, this is your role.

You'll own our demand engine from campaign plan to pipeline report, across:

• Webinars
• Email and nurture
• Paid and third-party media
• Social, web, and SEO
• Events
• ABM

A week in the life might include:

• Turning customer stories into case studies, newsletter features, and rounds of social posts
• Running our monthly webinar program, from promotion and registration pages to dry runs and on-demand follow-up
• Driving registrations, awareness, and follow-up for our events
• Repurposing every webinar and event into a full set of assets (blog recap, video cuts, social posts, and a sales one-pager)
• Building nurture tracks and campaigns in HubSpot, and tightening the handoff to sales
• Launching ABM plays in Influ2 against our target account list
• Placing paid and third-party media that drives registrations for webinars and gated assets
• Scheduling Aiwyn's social content to highlight customer voices, product updates, and thought leadership
• Writing launch landing page copy from the launch brief
• Supporting the alliance and association function alongside the director of marketing and events marketing
• Meeting with sales on pipeline, meeting volume, and conversion rates
• Building the monthly performance report and the dashboard behind it
• Jumping into Canva to create email banners, social graphics, and customer spotlight assets

You'll own targets that matter: lead generation, pipeline sourced and influenced, funnel conversion, and campaign ROI. We'll be clear about the goals and just as invested in helping you reach them.

Qualifications

• 4+ years of growth or full-stack marketing experience in B2B SaaS
• Strong writing skills for email sequences, newsletters, landing page copy, case studies, and campaign messaging
• Startup experience is a strong plus

Requirements

• 4+ years of growth, demand generation, or integrated marketing experience in B2B SaaS with demonstrated content creation skills
• Proven ability to create compelling customer stories, blog posts, guides, case studies, newsletters, email campaigns, or similar content
• Experience marketing to back-office buyers such as finance, operations, legal, or procurement
• Experience with common marketing tools: HubSpot, Salesforce, Google Analytics, WordPress, LinkedIn Ads, and Canva (ABM platforms like Influ2 are a plus)
• Experience running a webinar or event program that produced pipeline
• Hands-on experience with paid and third-party media tied to a clear conversion goal preferred
• Strong analytical skills, with the ability to report on pipeline, conversion, and campaign ROI
• Understanding of the full funnel from awareness to opportunity creation
• Excellent project management and cross-functional collaboration skills
• AI tools are part of how you work every day
• Startup experience preferred, but not required

Benefits

• Adventure travel stipend - $1,000 travel reimbursement on your work anniversary each year
• Remote, work-from-anywhere culture
• Flexible PTO
• World Class health benefits - Health, vision, dental, HSA/FSA, and mental health support
• Stock options - every full-time employee has ownership in Aiwyn's future and success
• 401(k) matching