[Hiring] Growth Marketing Manager @OpenEd

Role Description

What if your job could actually help change how families access education? Our vision is a future where education isn't limited by geography, rigid models, or outdated systems. Our mission is to give every student access to customized, world-class education and resources while empowering families and opening millions of doors for learners across the country. And we're looking for someone who wants to help us open a LOT more of them.

What You'll Own

• New State Launches: You'll quarterback new state launches from end to end, bringing together paid, SEO, lifecycle, content, brand, and partnerships into one coordinated GTM strategy. You'll continuously improve the launch playbook and incorporate state-specific regulatory and market considerations into acquisition strategy.
• SEO Strategy: You'll own SEO strategy and keyword priorities for the pages that actually drive enrollment. You'll guide technical SEO recommendations across program and state pages, including schema, metadata, heading structure, internal linking, URL structure, and on-page conventions. You'll also help shape page templates and layouts so our programs can be found—not just by Google, but by the increasingly important world of AI-powered search.
• Website Conversion & CRO: You'll own conversion strategy for our highest-impact program pages. You'll analyze funnels, run A/B tests, experiment with landing pages, and partner with the team to ship experiences that turn more visitors into applicants.
• Lifecycle & Email: You'll own lifecycle marketing across nurture, re-engagement, TOFU, MOFU, and referral journeys. You'll build segmented, automated experiences that help move families from first interaction to enrollment—and turn happy families into advocates.
• Word of Mouth & Referral: You'll own making it deliberate: building referral mechanics into lifecycle flows, working alongside our ambassador program.
• Paid Acquisition & Agency Management: You'll manage our paid media agency, establish growth targets, review performance, and push for better results. You'll continuously test creative, audiences, and channels to increase awareness, qualified applications, and enrollment while improving efficiency.
• Analytics & Reporting: You'll own state-level pipeline reporting and turn data into decisions. You'll track traffic, conversion by page and source, lead-to-enrollment rates, paid performance, word-of-mouth, referrals, and other acquisition sources.

Qualifications

• 5+ years of B2C/DTC growth or performance marketing experience acquiring consumers at scale (with B2C experience within the last 5 years)
• Managed multiple markets, regions, or campaigns simultaneously
• Knows paid search and paid social and has a track record of generating qualified leads
• Managed agencies or external partners against performance goals
• Understands SEO strategy and technical SEO fundamentals
• Hands-on CRO, A/B testing, and landing-page experience
• Built lifecycle and email programs using marketing automation tools
• Loves analytics and knows how to turn numbers into action
• Webflow experience (strongly preferred)
• Ridiculously organized—you set dates, own deadlines, and actually hit them
• Can juggle multiple channels, campaigns, and launches without losing your mind
• Comfortable working independently and figuring things out

Requirements

• Ability to build landing pages, launch campaigns, write briefs, pull data, spot problems, run tests, and fix funnels.
• Desire to own growth across an expanding portfolio of states.
• Willingness to move fast without sacrificing quality.

Benefits

• Competitive salary
• 401(k) with company matching opportunities
• Comprehensive medical, dental, vision, life, critical illness, accident, STD/LTD, HSA, and FSA benefits
• Fully remote work environment
• Flexible working hours with an emphasis on healthy work-life balance
• Generous PTO
• A collaborative, supportive team where your work actually matters

Company Description

OpenEd is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. OpenEd participates in E-Verify.