Role Description
We're hiring a Growth Marketing Manager, Paid Media to own Google and lead paid channel expansion across everything outside of Meta. This is a hands-on-keyboard role where you'll manage a meaningful share of our monthly marketing spend and decide which channels we scale into next as we grow from $XXM+ to $XXM+.
What Youβll Own
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Google
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Own Search (brand and non-brand), Performance Max, Shopping, YouTube, and Demand Gen
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Account structure, bidding, budget pacing, keyword and audience strategy, feed health
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Hit monthly CAC and MER targets set against a blended efficiency model
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Separate demand we create from demand we capture, and manage each accordingly
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Partner with the Amazon and lifecycle teams where Google overlaps their surfaces
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Paid Social & Emerging Channels
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Run TikTok, Snapchat, and AppLovin against channel level CAC targets
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Build the case for what we test next: CTV, Reddit, Programmatic, Audio
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Design experiments that prove incremental lift before anything scales
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Set the bar for what graduates to evergreen budget, and kill what doesn't clear it
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Creative & Experimentation
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Drive creative strategy for your channels, identifying winning hooks, formats, and value props
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Brief the design team and UGC creators with clear, data backed direction
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Run systematic A/B testing across creative, landing pages, and store listings
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Feed learnings back into the wider growth team so wins travel across channels
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Measurement & Forecasting
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Own reporting and tracking accuracy across web and app events for your channels
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Reconcile platform, warehouse, and finance numbers and know which to trust
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Forecast spend, efficiency, and expected return to support monthly planning
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Build the paid plan for product launches alongside Creative, Lifecycle, and Influencer
Qualifications
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3 to 5 years in performance marketing or user acquisition, ideally D2C or consumer tech
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Deep hands on Google Ads across Search, Shopping, PMax, and video
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Have managed 6 figure monthly budgets against efficiency targets
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Track record of testing beyond Meta and Google
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Fluent in CAC, MER, and contribution margin, and know when each one matters
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Advanced in Excel and Sheets, can read a query, comfortable chasing data discrepancies
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Creative fluency: you speak creative and can brief it well
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High ownership, low ego, comfortable in ambiguity
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Familiarity with Northbeam, GA, MMPs, or BI tools is a plus
Benefits
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Competitive compensation
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Meaningful equity
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Comprehensive benefits for you and your family
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Flexibility and time to recharge
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A culture that supports both high performance and sustainable work