[Hiring] Growth Marketing Lead – Activation & Conversion @CEFALY Technology

Role Description

This is a hands-on role where you will:

• Build and optimize lifecycle flows across email, SMS, push, and in-app.
• Own the website customer funnel, driving landing page conversion, and customer engagement metrics.
• This role directly impacts company revenue.
• You will leverage AI to improve experimentation and testing.
• You will feel confident operating Attentive, VWO, and Campaign tracking.
• Move fast, test aggressively, and scale what works.

What You'll Own:

• Activation & Conversion Engine: Design and execute the funnel that converts prospects into paid customers. Deeply understand onboarding friction and conversion barriers. Identify high-intent cohorts and unlock conversion lifts.
• Hands-On Lifecycle Execution: Build and launch campaigns across email, SMS, push, and in-app messaging. Write copy, set up segments, QA flows, and ship quickly.
• Experimentation: Run continuous A/B tests across incentives, messaging, timing, and channel orchestration. Improve conversion week over week.
• Martech & Data Ownership: Operate tools like Attentive, VWO, and analytics platforms. Work closely with engineering to improve tracking and reporting.
• Marketing partner: You'll gleam insights from SEO and Paid Acquisition agencies and understand how customers arrive at the site, to draft high impact messaging.
• Pricing & Offers: You'll build a smart offer strategy and calendar, understanding what offers to launch to whom and when.

Qualifications

• 2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products.
• Strong preference for healthcare or DTC businesses.
• You've directly improved activation or conversion metrics.
• You have personally built and launched multi-channel lifecycle campaigns.
• You're comfortable getting into the platform and executing yourself.
• Comfortable making decisions with incomplete data.
• Familiar with analytics platforms (GA4, Looker, etc.).
• Understand funnel math, CAC-to-LTV dynamics, and cohort behavior.