[Hiring] Growth Marketing Lead @MarcoPolo Learning

Role Description

Lead MarcoPolo's growth. Define the story that makes educators and early-learning leaders see Miss Audrey AI as essential, build an AI-powered engine to reach them at scale, and turn that interest into sign-ups, paid subscribers and sales conversations.

This is not a general marketing role. This is not a single-channel role. It isn't only SEO, paid social, content calendars or app installs. Miss Audrey AI is creating a new category, so growth here comes from sharp positioning, smart outreach and constant experimentation rather than capturing existing search demand. We're looking for a strategic generalist who can set the direction, do much of the work hands-on, and bring the team along.

You'll work in a fast-moving, AI-first startup where AI is built into how marketing gets done, from research and outreach to creative, testing and reporting. You'll be the person who knows which tools are worth using, puts them to work, and keeps raising the bar on what our growth engine can do.

What you'll own

• Positioning and messaging: Shape how we talk to teachers, centre directors and early-learning leaders. Test messaging angles quickly, learn from the results and sharpen the story until it consistently converts.
• An AI-powered growth engine: Design and run AI-driven workflows for audience research, prospect enrichment, personalised outreach across email, LinkedIn and other channels, creative, landing pages and reporting. Review the output, refine it and keep improving it.
• The Miss Audrey AI funnel: Take educators from free sign-up to first value to paid subscription, working with engineering on onboarding, upgrade moments and lifecycle messaging.
• Pipeline for our sales team: Turn campaigns and product usage into qualified conversations with centre directors and organisation leaders, and equip our US sales team with the messaging and evidence to close.
• The experiment loop: Decide what to test across audiences, messages, channels and offers; read the results; and double down on what works.
• Tools and innovation: Stay ahead of the AI marketing landscape. Evaluate new tools, adopt the ones that move the needle, and help the wider team use them.
• Leadership and communication: Present plans and results to leadership, explain the approach clearly to the team, direct freelancers and partners, and help build the function as it grows.
• Report the numbers that matter: Pipeline, sign-ups, activation, paid conversion and cost to acquire, with a clear point of view on what to do next.

Expected outcomes

• Messaging: a clear, tested value proposition that resonates with teachers, centre directors and early-learning leaders.
• Growth engine: a live, AI-powered acquisition and outreach engine producing a steady flow of qualified sign-ups and conversations.
• Conversion: a measurable and improving free-to-paid conversion rate for Miss Audrey AI.
• Sales pipeline: a reliable flow of qualified opportunities handed to the US sales team.
• Experimentation: a regular testing cadence across messaging, channels and offers, with results that compound.
• Capability: new AI tools and workflows adopted across marketing, and a clear plan for how the function scales.

Qualifications

• 7+ years in growth or marketing across strategy, positioning and messaging, demand generation, lifecycle and experimentation.
• Leadership experience: owned a growth or marketing function, or a major part of one.
• AI-first in practice: daily use of AI tools in marketing work.
• Experience building demand for a new or differentiated product.
• A confident, clear communicator, with excellent spoken and written English.
• Data and experimentation fluency: comfortable setting up measurement and running clean experiments.
• Startup pace and self-direction: ability to propose a plan and execute with minimal oversight.

Requirements

• Experience marketing to educators, schools, childcare or early-learning organisations.
• Freemium or product-led growth experience.
• Experience working with or for a US-based company while based in India.
• Prior startup experience: familiarity with building in limited resources and changing goals.

Nice to have

• EdTech or any product sold to educators, parents or consumers.
• Familiarity with tools including HubSpot, Customer.io, n8n, ClickUp and Webflow.
• Design sense to shape clean, conversion-focused web and email flows.

Engagement details

• Type: Contract to start, with potential to expand.
• Location & hours: Bangalore-based and remote, with daily working overlap with our US team.
• Works closely with: The US sales team and AI-automation partners.
• Start: Immediate start preferred.