Role Description
We are seeking a Senior Growth Marketing Lead to join an early-stage technology company as its first dedicated marketing hire. This is a highly visible, hands-on role for an experienced growth marketer who knows how to take a digital product to market, build an audience, and turn awareness into measurable user growth.
-
Own the growth marketing strategy and execution for a newly launched consumer digital product.
-
Develop and execute strategies to drive user acquisition, signups, product adoption, and subscription growth.
-
Build the company's organic growth engine, with an initial emphasis on Reddit and X, while identifying opportunities across additional social and digital channels.
-
Develop strategies for reaching and engaging a primarily 18β34-year-old audience.
-
Own and optimize the customer funnel from initial awareness through signup, activation, conversion, and ongoing engagement.
-
Analyze user behavior and funnel performance to identify opportunities to improve conversion.
-
Establish the KPIs, dashboards, and reporting framework used to measure marketing effectiveness and overall growth.
-
Translate growth performance into clear insights for executive leadership and other key stakeholders.
-
Test messaging, channels, content, landing pages, and growth initiatives to determine what drives measurable results.
-
Partner closely with product and technical leadership to align marketing initiatives with product development and the user experience.
-
Identify and manage external partners, agencies, creators, or other resources as needed.
-
Build the foundation for a scalable marketing function and help determine future team and resource needs.
-
Remain highly hands-on while simultaneously shaping the company's broader growth strategy.
Qualifications
-
Approximately 8β12 years of experience across growth marketing, digital marketing, product growth, or related disciplines.
-
Meaningful experience working within an early-stage or high-growth startup environment.
-
Demonstrated success growing users, subscribers, or customers for a digital product or platform.
-
Proven ability to show measurable growth results tied to metrics such as acquisition, signups, activation, conversion, retention, or revenue.
-
Strong experience with organic and social growth strategies, ideally including Reddit and X.
-
Deep understanding of conversion funnels, user journeys, growth analytics, and performance measurement.
-
Experience defining KPIs and building measurement frameworks in environments where significant marketing infrastructure may not already exist.
-
Experience bringing new products or offerings to market.
-
Ability to move comfortably between high-level strategy and hands-on execution.
-
Strong analytical instincts and the ability to use data to determine where to focus resources.
-
Self-starter who is comfortable operating with ambiguity, moving quickly, and building from the ground up.
-
Strong communication skills and experience partnering directly with senior executives, product leaders, and technical teams.
Requirements
-
Experience within fintech, investing, financial services, AI, or consumer technology.
-
Experience marketing products to Gen Z and Millennial audiences.
-
Experience with subscription-based consumer products.
-
Experience building or scaling a marketing team after establishing the initial growth strategy.
Benefits
-
Eligible for Health, Dental, Vision, 401K.