[Hiring] Growth Marketing Lead @Thatch

Role Description

Thatch is rewiring how health benefits work. We're looking for a Growth Marketing Lead to build and scale new acquisition channels.

• Own growth strategy across paid social, CTV, OOH, radio, podcasts, and emerging channels.
• Build and execute channel testing plans with clear hypotheses, success metrics, and measurement plans.
• Partner with Design and Product Marketing to develop creative tailored to each audience and channel.
• Own agency and vendor relationships across media buying and production.
• Measure performance across pipeline, CAC, and revenue, and use those insights to guide investment decisions.
• Build attribution and incrementality frameworks for channels where last-click measurement isn't sufficient.
• Partner closely with Analytics, Product Marketing, and Finance to prioritize growth opportunities.
• Scale successful programs while continuously testing new acquisition channels.

Qualifications

• You've built and scaled paid acquisition programs across multiple channels.
• Experience owning strategy, budget, execution, and measurement.
• Strong understanding of paid social and familiar with CTV, OOH, radio, podcasts, and other emerging channels.
• Experience designing experiments and measuring incrementality.
• Strong analytical skills with a track record of using data to make investment decisions.
• Comfort working in ambiguity and building new programs from scratch.
• Excellent cross-functional partner who works effectively with Design, Product Marketing, Analytics, and Leadership.

Requirements

• Built new acquisition channels from the ground up.
• Scaled paid social for a high-growth B2B SaaS company.
• Experience across emerging channels like CTV, podcasts, OOH, or audio.
• A track record of turning experiments into repeatable growth.
• Partnering closely with Creative, Product Marketing, and Analytics.
• Using AI to move faster, test more ideas, and improve campaign performance.

What to expect

• An initial conversation with a recruiter.
• A conversation with the hiring manager.
• A practical exercise related to the work you'll be doing.
• Conversations with future teammates and cross-functional partners.
• A final conversation with our Leadership team.

Estimated Compensation Range

$145,000 — $193,000 USD

Company Description

We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team.