[Hiring] Growth Marketing Lead @deepset

Role Description

We're rethinking demand generation as a self-learning system, not just a set of campaigns. This hybrid role sits at the intersection of growth marketing and GTM engineering. You'll own the full enterprise pipeline funnel, building the data and AI-powered demand engine that makes it run and achieve its goals.

What you will do

• Full-funnel growth ownership: Own pipeline from awareness to opportunity—across inbound and outbound—connecting Salesforce, HubSpot, LinkedIn, and other tools to power personalized journeys from prospect to customer, with clear attribution to revenue.
• Systems builder: Build AI-assisted workflows for campaign creation, messaging, and segmentation including showcasing AI agents powering real GTM workflows on deepset's own platform.
• High-tempo experimentation & high visibility: Methodically test messaging, audiences, and channels fast across web, paid, email, social, content, and events, scaling what works into playbooks and cutting what doesn't.
• Cross-functional integrator: Tight feedback loops with Leadership, Sales, Product, DevRel, and RevOps; activating ICPs across developer and enterprise journeys, and implementing refinements and learnings to hit pipeline goals.

Qualifications

• 3+ years in data-driven, AI B2B, deep tech, or developer tools marketing.
• Proven track record running full-funnel demand with measurable pipeline impact.
• Comfortable with APIs, automation tools, and data workflows (Python, Claude, Haystack).
• Think in hypotheses and have the analytics chops to iterate and prove value.
• Deep understanding of what resonates with technical audiences and business buyers.
• Your tools stack: Clay, Salesforce, HubSpot, Google Analytics, LinkedIn Campaign Manager, Webflow, Salesforce, intent analytics (Reo.dev, community analytics).
• Deep familiarity with ICP mapping, value-based messaging, audience targeting, and campaign optimization.

Nice to have

• German language skills.
• Open-source community experience.
• LLM / AI product marketing background.
• Early-stage or high-growth startup experience.

Benefits

• Remote-first setup with flexible hours & tech of your choice.
• 30 days vacation + extra days for family sick leave.
• Competitive salary & stock options for every team member.
• Monthly sports & mental health support allowance with Oliva.
• Annual learning & development budget.
• Monthly team socials & in-person meetups.
• Dog-friendly Berlin HQ.