[Hiring] Growth Marketing Lead @Progressive Leasing

Role Description

We're looking for a Growth Marketing Lead to own how shoppers discover Four, fall in love with the brand, and keep coming back — with a heavy emphasis on Gen Z and the emerging customer segments that will define Four's next decade. This is a senior individual-contributor role: you won't manage a team, you'll command a system.

This is not a traditional marketing role. You'll own the growth function end-to-end — building the content systems, running the channels, activating creators, and measuring everything yourself.

Four operates with a lean, AI-first philosophy. You'll own and advance Four's AI-powered content and growth engine — pushing it further than it's gone and building the growth strategy that turns its output into followers, installs, and loyal shoppers.

This role reports directly to Four's President and partners closely with paid acquisition and data. It is a fully distributed position with Eastern US time zone alignment required; Miami-based is a plus but not a requirement.

What You'll Do

• Growth Strategy & Audience:
  • Own Four's organic growth strategy end-to-end.
  • Own the brand-as-growth thesis.
  • Make Four's unique product offerings clear to shoppers.
  • Define the audiences, cultural territories, and content pillars.
  • Partner with the broader team to connect growth initiatives to real business outcomes.
• AI-Powered Content Engine:
  • Own and extend Four's automated content pipeline.
  • Run a daily content motion across various social media channels.
  • Continuously improve the engine.
  • Evaluate and adopt emerging AI creation tools.
• Brand, Social & Community:
  • Own Four's brand voice and visual identity.
  • Grow and engage Four's social communities.
  • Lead the organic engagement-and-recovery playbook.
  • Use social listening to understand shopper preferences.
• Creator & Partnership Programs:
  • Build and run Four's creator and influencer program.
  • Prove creator-driven acquisition efficiency against paid benchmarks.
• Measurement & Growth Experiments:
  • Define the metrics that matter.
  • Run a disciplined test-and-learn loop.
  • Partner with paid acquisition and data on attribution and ROAS.
• Compliance by Design:
  • Partner closely with Compliance and Legal.
  • Maintain an auditable record of marketing approvals.

Qualifications

• A degree in marketing, advertising, communications, or a related field — or equivalent demonstrated capability.
• Demonstrated experience owning a modern marketing motion end-to-end.
• Hands-on fluency with AI tools as build instruments.
• A portfolio of shipped work.
• Comfortable with technology-company tools.
• A bias toward going and getting the data you need.

Requirements

• Entrepreneurial and self-directed.
• Creative and data-driven in equal measure.
• Ambitious to a fault.
• Comfortable building the plane while flying it.
• High integrity and attention to detail.
• Curious and improvement-oriented.

Growth Path

This role is a launchpad, not a ceiling. As you prove what one person and their agents can do, your scope grows with you.

Commitment & Availability

• Eastern time zone alignment required; Miami-based is a plus but not required.
• Comfortable with the pace of a high-growth fintech.
• Willing to travel periodically to Miami, FL and Draper, UT.

Benefits

• Competitive Compensation.
• Opportunity to advance on the leadership track.
• Full Health Benefits: Medical/Dental/Vision/Life Insurance + Paid Parental Leave.
• Company Matched 401k.
• Paid Time Off + Paid Holidays + Paid Volunteer Hours.
• Employee Resource Groups.
• Employee Stock Purchase Program.
• Tuition Reimbursement.
• Charitable Gift Matching.
• Job required equipment and services.