[Hiring] Growth Marketing Associate @Wonolo

Role Description

We are looking for a Growth Marketing Associate to work with Wonolo’s Marketing team. You will be employed by a third-party legal entity authorized to do business in the location in which you reside and you will provide contractual services to Wonolo’s Marketing team. We're building the B2C acquisition and activation machine that brings workers to Wonolo, helps them succeed on their first job, and keeps them coming back. You'll be the technical builder behind that machine, working alongside the team that leads funnel and lifecycle strategy, translating defined priorities into automations, AI-powered flows, and campaigns that run at scale.

You operate autonomously, with market data as your primary input for deciding where to focus and what to activate. You'll partner closely with the Business Operations team when you need qualitative context on specific customers or market conditions that the data doesn't capture. You'll use that context to prioritize where to activate, what campaign response fits the moment, and how your work contributes to revenue attainment across markets.

The right person thinks like a marketer and builds with low-code and AI tools. You're execution-oriented, detail-driven, and motivated by seeing your work directly move supply-side metrics. Are you excited about working with a close-knit team at a mission-driven, US-based technology company? If this is who you are or you can and desperately want to be, please read on!

We welcome qualified candidates located anywhere in Latin America #LI-Remote.

Qualifications

• 2 to 3+ years in growth marketing, lifecycle marketing, technical marketing, or a role where you owned both strategy and build
• You've shipped internal tools that teams fully adopted and used to inflect marketing KPIs
• You understand user behavior in a B2C funnel: what good activation looks like, where drop-off happens, and how to design around it
• Experience with marketing automation platforms (Iterable, Smartly, or similar); you know how to build and optimize triggered campaigns, not just run them
• You can build autonomously using low-code and AI tools; you don't need an engineering ticket to ship
• Hands-on experience with LLM APIs (OpenAI, Anthropic), including prompt design, structured outputs, and evaluation loops
• Experience building with tools like Zapier, Clay, Framer, or Lovable

Requirements

• Campaign Execution
• Monitor market health data across active markets independently and activate the right campaign response: new customer launching, customer ramping, low fill rate, supply churn, geographic supply gaps, and similar demand factors
• Own campaign prioritization and execution end-to-end: pulling the right audience, selecting the right channel and message, turning campaigns on, and tracking performance through to outcome
• Partner with the Business Operations team to gather qualitative intel on specific customers or market conditions that analytical data doesn't capture, and use it to sharpen decisions you're already making
• Work from established playbooks while flagging when market conditions call for something outside the standard response
• Report campaign performance back to the team with a clear read on what worked and what to adjust
• Campaign Automation & Activation
• Use your campaign execution work as the foundation for everything you build, leveraging what you learn from running campaigns to inform what you turn into scalable systems
• Map the worker journey from acquisition through activation to understand where friction lives, then build automations and AI-powered flows that remove it
• Translate funnel strategy into systems: triggered campaigns, onboarding sequences, re-engagement flows, and the logic that runs them
• Build tooling to test and iterate on activation and retention campaigns across markets so the team can move fast without manual effort
• Build high-leverage automations that enable fast campaign activation across organic and paid channels, including social, job boards, answer engine optimization, and search
• AI-Native Workflows
• Identify marketing workflows that are still manual and rebuild them to be AI-native, focusing on where AI can improve speed, personalization, or conversion outcomes
• Build AI agent workflows that support acquisition, content, and competitive intelligence, covering prompts, data sources, structured outputs, and the human checkpoints that need to stay in the loop
• Build evaluation frameworks that measure agent output quality and tie results back to marketing KPIs
• Stay current on new AI tools and revisit existing workflows to incorporate improvements as the technology moves

Benefits

• The opportunity for growth in a mission-driven and well-funded start-up
• Company laptop
• Paid time off, Holiday pay, and Unpaid time off
• Access to no-cost on-demand mental health support, including counselling, mindfulness and meditation, and well-being courses
• Ability to work from anywhere in Colombia, El Salvador, Costa Rica, or Guatemala (no more commutes!)
• Team outings, happy hours, company off-sites, and more!