[Hiring] Growth Marketer @Atlas

Role Description

Atlas is hiring a performance-first Growth Marketer to own paid media acquisition end-to-end. This role is for someone who lives in the data; you build the media strategy, launch and manage spend across channels, and relentlessly optimize toward CAC and ROAS targets. You think in testing frameworks and scaling systems, not one-off campaigns.

What You'll Own

• Media Strategy
  • Build the paid acquisition strategy and channel mix (Meta, TikTok, Google, YouTube, and beyond)
  • Set targeting, bidding, and budget allocation frameworks across campaigns
  • Build a testing roadmap for audiences, placements, and campaign structures
  • Forecast and own monthly media budgets against CAC/ROAS targets
• Campaign Execution
  • Launch and manage campaigns in Meta / TikTok / Google Ads Manager
  • Structure campaigns (CBO/ABO, bid strategies, scaling frameworks)
  • Monitor performance daily and optimize based on CPA, CTR, CVR, CPM, ROAS
  • Kill underperforming campaigns quickly and scale profitable ones
  • Negotiate rates and terms with media vendors and ad networks where applicable
• Testing & Scaling
  • Run systematic tests across audiences, bids, placements, and campaign structures
  • Identify bottlenecks (targeting vs. budget pacing vs. landing page vs. creative) and route fixes accordingly
  • Build repeatable scaling playbooks for channels that prove out
  • Partner closely with creative/content teams to brief and prioritize what needs testing next
• Research & Reporting
  • Conduct competitive audits on channel strategy and spend patterns
  • Track and report on CAC, ROAS, MER, and payback period weekly
  • Identify emerging channels and platform features worth testing
  • Present clear, data-backed recommendations to leadership

What "Great" Looks Like

• You can explain exactly why a campaign is performing well or poorly
• You hit or beat CAC/ROAS targets consistently, not by accident
• You scale winning campaigns confidently without overspending into diminishing returns
• You think in frameworks and playbooks, not isolated campaign tweaks
• You catch underperformance early and act on it fast

Qualifications

• 3–5+ years managing paid media (Meta required, TikTok/Google preferred)
• Proven track record hitting CAC or ROAS targets at meaningful spend levels
• Strong grasp of funnel economics (CAC, LTV, MER, payback period)
• Ability to analyze campaign data and make decisions without hand-holding
• Experience managing full-funnel paid budgets across multiple platforms

Bonus Points

• Experience in consumer fintech, DTC, or subscription/rewards businesses
• Experience managing 6–7 figure monthly ad budgets
• Familiarity with landing page CVR optimization
• Experience briefing creative/UGC teams on what to test next

KPIs

• CAC / ROAS performance
• Spend scaled efficiently
• Campaign win rate
• Speed of iteration and optimization

Who This Is NOT For

• Pure brand marketers
• People who need a fixed playbook rather than building one
• Creative only thinkers who don't want to own the numbers
• Marketers who won't dig into platform level data themselves