[Hiring] Growth Manager, Customer Engagement @Block

Role Description

The Cash App Engagement Marketing team builds deep, personalized relationships with our customers across their entire lifecycle, from sign-up through long-term habituation. We operate at the intersection of growth strategy, lifecycle execution, and product, and our work directly shapes how millions of customers discover Cash App, build daily habits with the product, and grow with us over time.

We're looking for a Growth Manager focused on activation and habituation. This is not a traditional lifecycle marketing role. The shape of engagement marketing is changing fast. Personalization, AI decisioning, and in-app surfaces are reshaping how the work gets done, and this role sits at the front of that change. The candidates who thrive here bring analytical depth and an experimentation reflex alongside their marketing instincts.

You'll work as part of a tightly integrated cross-functional team alongside Product, Engineering, ML, Design, and Analytics counterparts, chartered to drive conversion, activation, and habituation across the full Cash App customer journey. You'll operate more like a growth strategy owner than a campaign marketer: diagnosing funnel friction, sizing opportunities, designing rigorous experiments, and shipping fast. The experiments you run won't just shape our communications. They'll directly influence what gets built next.

What's Unique About This Role

• You'll run experiments at the scale of one of the largest consumer fintech audiences in the world. Signal density is unusual and learning compounds fast.
• Because you're embedded with Engineering and Product Design partners, your experiments shape not just our communications but also our app experience.
• You'll help define what engagement marketing looks like when comms decisioning is increasingly AI-driven. Every experiment you run feeds, and is shaped by, the AI and automation stack we're building.

You Will

• Own activation and habituation outcomes end-to-end: define the opportunity landscape across the customer journey, set strategy, prioritize ruthlessly, and deliver measurable business impact.
• Operate as a peer to Product, Engineering, ML, and Design. Your experimentation learnings shape the product roadmap, not just the comms calendar.
• Run a high-velocity experimentation program across onboarding, post-onboarding upsell, contact opt-in, churn prevention, behavioral notifications, real-time intervention journeys, mobile wallet adoption, referrals, retention, and winback.
• Build and maintain a unified opportunity framework where every test is scored against expected impact and effort, prioritized agnostic of product or surface.
• Self-serve sophisticated analysis: sizing opportunities, diagnosing funnel friction, reading experiment results, and iterating without reliance on dedicated analytical partners. SQL fluency and data modeling intuition are core to this role.
• Push the frontier on AI decisioning and automation, and help define how engagement marketing evolves as AI moves further into the comms decisioning layer.
• Influence cross-functional strategy across Product, Analytics, Martech, Creative, and Brand, operating as a true peer of these teams, not a downstream of them.

Qualifications

• 5+ years of experience in growth marketing, lifecycle marketing, CRM, growth strategy, business operations, growth product, or a consumer-facing analytical role.
• A track record of owning a growth area end-to-end, opportunity through measurable impact, with multiple cross-functional stakeholders.
• Strong analytical self-sufficiency. You can size an opportunity, build an impact model, and diagnose a funnel from first principles, without waiting on analytical support. Experience with data modeling or opportunity sizing frameworks required; proficiency with SQL and data visualization platforms (e.g. Tableau, Looker, Mode) strongly preferred.
• Deep experimentation experience. You know how to build an experiment backlog, design rigorous tests, and use results to drive compounding improvements.
• Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one fast.
• Fluency with AI tools as a core part of how you work, with the ability to automate, accelerate, and scale output in ways that set a new standard for the team.
• Clear, structured, takeaway-first communication. You can translate complex analysis and ambiguous situations into crisp strategy and actionable recommendations.

Nice to Have

• Experience with onboarding, activation, or referral programs specifically.
• Familiarity with regulated or trust-sensitive products (e.g., fintech, financial services, or healthcare).
• Experience with incentive mechanics or in-app personalization.

Technologies We Use and Teach

• Braze, Iterable, or similar CRM and marketing automation platforms.
• Mode, Tableau, or similar reporting and analytics frameworks.
• SQL for self-serve analysis and opportunity sizing.
• AI tools (Claude Code, Goose, or others) for strategy, execution, and automation.

EEOC

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.

Application Guidelines

Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.

Benefits

• Remote work.
• Medical insurance.
• Flexible time off.
• Retirement savings plans.
• Modern family planning.

Company Description

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people.

• Square makes commerce and financial services accessible to sellers.
• Cash App is the easy way to spend, send, and store money.
• Afterpay is transforming the way customers manage their spending over time.
• TIDAL is a music platform that empowers artists to thrive as entrepreneurs.
• Bitkey is a simple self-custody wallet built for bitcoin.
• Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.