[Hiring] Growth Lead @Circle

Role Description

We’re building something game-changing at Circle: a discovery marketplace where millions can find creators, communities, and products to help them achieve their highest personal and professional goals.

You’ll own generating and growing the demand engine for the Discover marketplace. Think of a Pinterest, Reddit or Instagram-style product, reimagined with a mission to help people achieve their goals instead of distracting them with endless doom scrolling. Through Discover, you will be building technology that could help millions of people grow, self-actualize, and live their best lives.

As the Growth Lead for Discover, you’ll report directly to the GM of Discover and work closely with Circle's co-founders to bring this vision to life. Day to day you'll work with the product team for Discover, our paid media team, data team, brand and design studio, lifecycle marketing, partnerships, and more.

This is a fully remote role, open to candidates in any North American time zone.

What you'll be doing

• Own growth for the Discover marketplace.
• Drive traffic to Discover, experiment with how consumers find and engage with Discover, and grow its GMV and transaction volume.
• A/B testing and experimentation.
• Run experiments to better acquire, engage, and retain traffic. Test what people see when they arrive on Discover, the algorithms behind recommendations, and marketplace structure.
• Build Circle's end-to-end lifecycle email programs.
• Build the acquisition funnel for Discover by setting up a recommendations newsletter, creating offers to acquire subscribers, and developing email programs to turn visitors into repeat buyers.
• Build an SEO program.
• Grow Discover's organic surfaces and SEO / AEO across product pages and distribution partnerships with the creators already building on Circle.
• Drive creator success on the marketplace.
• Help creators listed on Discover succeed by sending them buyers who convert and stay, diagnosing which categories generate traffic but underconvert, and applying those learnings across the marketplace.
• Build the team's reporting.
• Track funnel performance by category, cohort retention of Discover-sourced members, and what individual creators earn from the marketplace, and own reporting on performance and recommendations to leadership.
• Help shape and execute Discover's growth strategy.
• Partner with the GM of Discover and co-founders to shape growth priorities and collaborate with the product team to evolve the product.

Qualifications

• A track record of owning a revenue or GMV number across multiple channels at one time, where you were able to grow the number and deliver real results.
• Experience with email and lifecycle marketing, including building a program from scratch.
• Experience acquiring email subscribers profitably and growing their value over time.
• Comfortable being hands-on as a player-coach.
• Deep understanding of marketplaces and/or businesses with strong network effects.
• Learn fast, experiment aggressively, and thrive in a highly dynamic environment.
• Comfortable in a fast-paced environment with ambiguity.
• Exceptional written and verbal communication skills in English (CEFR C2 or equivalent).

Requirements

• Ideally, you can walk us through what moved the number, what worked, and what you got wrong.
• This mechanic is going to be key here: bring someone in for less than they'll eventually spend, then earning more from them by delivering real value to both them and the creator.
• This includes writing the emails, building the pages, talking to the creators, setting up reporting, and reading the results yourself.
• Ideally, you’re someone who obsesses about marketplace network effects, and shows strong judgment and opinions on growing the demand side of a marketplace.

Benefits

• Circle offers U.S.-benchmarked compensation globally.
• Equity in the company with ongoing refresh grants.
• 35 days of paid time off each year.
• Incredible flexibility and autonomy.
• A benefits package that supports health, wellbeing, and professional growth.