[Hiring] Global Content & Brand Lead @Appinio

Role Description

Your mission is to take full ownership of Appinio’s global content strategy and brand ecosystem, turning a newly refreshed brand system into consistent execution across our markets. You will transform a fragmented content landscape into a high-impact, scalable global content engine. Grounded in market insights and tight GTM alignment, you will build the operational systems, workflows, and editorial roadmaps needed to drive demand creation, sales enablement, and customer advocacy—positioning Appinio as a distinctive market leader.

What you’ll be doing

• Own the Global Content Engine & Strategy: Define and lead the global content strategy, editorial roadmap, and GTM content priorities across all buyer journeys, ICPs, channels, and target markets.
• Operationalise Brand Positioning: Operationalise and scale our newly established brand system, tone of voice, and narrative across our global content library and every marketing touchpoint.
• Build the Content Operating System: Establish central workflows, governance, content architecture, lifecycle management, and repurposing frameworks to maximise output and efficiency.
• Measure & Optimise Performance: Set up content performance tracking and optimisation loops to demonstrate clear commercial impact across GTM channels.
• Customer Advocacy: Own and overhaul Appinio’s customer advocacy strategy, developing compelling case studies, testimonials and new customer-led formats that amplify the customer voice across the brand and support the wider GTM motion.
• Marketing Collaboration & Activation: Partner across Marketing to create compelling activations and support priorities such as SEO, AIO and CRO, with strong feedback loops across regional and specialist teams.
• Commercial & GTM Connection: Connect content directly to demand generation, pipeline growth and sales enablement, ensuring content supports broader GTM priorities and delivers measurable business impact.

Qualifications

• Extensive experience leading B2B content strategy and owning the brand system within a fast-moving SaaS or scale-up environment.
• Strong commercial instincts with a track record of connecting content directly to demand creation, sales enablement, and business growth.
• Natural influencer and collaborator, skilled at change management and navigating cross-functional alignment across senior stakeholders, regional teams, and GTM functions.
• Native-level English writing and communication skills, with a deep appreciation for tone, editorial standards, and distinct brand narrative across multiple geographical markets.
• Balance high-level strategic thinking with a hands-on, proactive drive to keep operations moving.

Benefits

• Flexibility Policy: Average is 30 days taken, however, there is no hard cap on the number of vacation days.
• Temporary work from abroad: If you're based in the EU, you can work outside your country of residence for up to 180 days per year.
• All the hardware you need, including your own MacBook.
• If located in Hamburg or Berlin, you will receive a Deutschland ticket or access to a mobility budget with the NAVIT app.
• Subsidised Urban Sports Club or ClassPass membership based on location.
• Access to co-working spaces if located in cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York).