Role Description
Our TikTok creator community lives in Discord and is a core driver of TikTok Shop GMV. The Creator Coach + Creative Strategist handles the creative side β trends, angles, coaching. You own the business, management and strategy.
-
Own the creator community end to end: structure, tiering, incentives, calendar, and outcomes.
-
Design and evolve the tier system β what qualifies a creator for each tier, what they get, and what's expected in return.
-
Build/manage/implement the incentive and commission architecture: commission rates, bonuses, contests, gifting and sample seeding, exclusivity where it makes sense.
-
Help build and manage the training program designed to take L1 creators to L3/L4.
-
Track cohorts of creators that enter and how they progress in terms of levels, GMV, etc.
-
Own the creator recruiting funnel: sourcing, application, vetting, onboarding.
-
Own creator retention and optimize for videos per creator per period.
-
Own weekly full-funnel reporting to identify where our constraints are: creators, volume, impressions, videos per creator, CVR%, GPM, etc.
-
Manage the Creator Coach + Creative Strategist: set priorities, review output, hold the cadence, help them get better at the job.
-
Run the operating rhythm: weekly community programming, monthly creator reviews, quarterly planning against channel targets.
-
Own the numbers: active creators, videos shipped, view volume, breakout rate, conversion, GMV by creator and by tier, cost per video, program ROI.
-
Translate community signal into strategy.
-
Work cross-functionally with paid media, brand, and ops/supply chain.
-
Handle escalations: creator disputes, payment issues, content that's off-brand or non-compliant, and TikTok Shop policy questions.
-
Document the playbook for repeatable processes.
-
Build the tooling and workflow: Discord structure, roles and permissions, bots and automations, tracking and attribution, payment ops.
-
Plan for scale: design decisions should hold at 10x the creator count.
Qualifications
-
3β5+ years in creator/influencer/affiliate program management, community management, or growth marketing at a fast-growing consumer brand.
-
Experience running or scaling a Discord community.
-
Strong commercial instincts and comfort with spreadsheets.
-
Hands-on understanding of TikTok and TikTok Shop.
-
Excellent written communication skills.
-
People management experience, or clear readiness for it.
Requirements
-
High ownership and comfort with ambiguity and speed.
-
Genuinely likes creators and builds trust within the community.
Benefits
-
Competitive base salary designed to reward high performance and impact.
-
401(k) plan with company matching.
-
Comprehensive health benefits including medical, dental, and vision coverage.
-
Stock option plan so you can share in the value you help build.
-
Generous paid time off and company holidays.
-
Real ownership and autonomy to drive measurable growth.
-
Ongoing professional development opportunities as we scale.