[Hiring] Group Marketing Director @Creditinfo

Role Description

We are looking for an ambitious and visionary Group Marketing Director to take the helm of our global marketing function. In this pivotal leadership role, you will define and execute a modern, digital-first marketing strategy that drives commercial growth, elevates the Creditinfo brand, and unifies our global and regional teams.

If you are a strategic powerhouse with a passion for MarTech, demand generation, and high-performance team leadership, we want to hear from you.

Main objectives

• Set and execute a global marketing strategy that aligns regional marketing activity.
• Embed modern digital marketing capability across the business.
• Track performance against clearly defined KPIs.
• Shape the group marketing operating model and manage the group marketing budget.
• Improve return on marketing spend and identify ways to reduce costs or deliver greater impact.
• Combine regional marketing plans with a centrally led digital engine that integrates with the group CRM system.
• Automate outbound campaign execution and use marketing signals to identify warm leads for regional and group sales teams.

What you'll be doing:

• Lead the group marketing function, including setting goals, defining processes, and establishing best practices.
• Define and drive the overall global marketing strategy and execution.
• Ensure group and regional activity is aligned to company goals, market trends, pipeline priorities, and measurable commercial outcomes.
• Lead group marketing resources directly and provide dotted-line leadership to regional marketing leads.
• Map and continuously develop the group marketing function across various domains.
• Partner with cross-functional teams to understand customer requirements and develop digital-first marketing strategies.
• Build and maintain relationships with key stakeholders to raise Creditinfo’s brand.
• Design and implement a group-wide digital marketing operating model.
• Integrate digital marketing activity with the group CRM platform.
• Automate the creation and orchestration of thought leadership and targeted messaging.
• Develop lead-scoring and handover processes for warm leads.
• Track and analyze marketing activities through performance metrics.
• Set the group strategy for marketing and chair the monthly group marketing board.
• Ensure timely targets are in place for all marketing teams across all regions.
• Responsible for redesign of group website and work with regions to update all CI websites.
• Create and maintain an annual central marketing plan.
• Manage the group marketing budget and identify opportunities to reduce spend.
• Identify priority areas for investment and build strong business cases for additional funding.

Qualifications

• Bachelor's degree in Business, Marketing or a related discipline; MBA or equivalent preferred.
• Proven senior marketing leadership experience with a track record of driving growth and revenue performance.
• Strong leadership, communication, and stakeholder management skills.
• Commercially minded and data-driven, with strong analytical and problem-solving capabilities.
• Hands-on experience with modern marketing technology.
• Self-starting and adaptable, with experience scaling businesses in fast-paced environments.

Requirements

• Thrive in fast-paced, high-growth scale-up environments.
• Enjoy building while doing, combining strategic thinking with hands-on delivery.
• Have successfully scaled brands, teams, and marketing capabilities.
• Passionate about harnessing AI, automation, and emerging technologies.
• Bring a challenger mindset, seeking smarter and more innovative ways of working.
• Proven ability to create structure and scalability in growing organizations.
• Energized by ambiguity and comfortable making decisions in an entrepreneurial environment.

Company Description

Creditinfo teams help to shape the financial future for millions of customers around the world. Are you ready to build your future with confidence? Apply today.